Curriculum Associates

Senior Marketing and Data Analytics Manager

US Remote · Senior

Sponsorship not specified$82k-$140kDetected 30 days ago

SQLData AnalysisMarketing AnalyticsSalesforceGoogle AnalyticsCRMGrowth MarketingSalesLeadershipCollaboration

About the role

For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs.
Reporting to the VP, Growth Marketing, this role translates the full-funnel reporting framework into day-to-day marketing intelligence, with a focus on data governance, segmentation execution, funnel analysis, and dashboard maintenance.
Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets.

Demonstrated experience translating complex marketing data into clear executive narratives
able to communicate performance insights to senior leadership without jargon.
Strong command of marketing attribution concepts - multi-touch, first-touch, last-touch - and practical experience applying them in long sales cycle B2B environments.
Proficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP)
experience with BI platforms.
Working knowledge of SQL
Hands-on experience with Google Analytics, Google Tag Manager, and UTM framework design and governance.
Familiarity with intent data platforms (6sense, ZoomInfo, Bombora) and their integration into marketing reporting and segmentation workflows.

Pay Range - This role's range is $81,500 - $139,500.
The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy.
Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets.
At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case.
The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
This role is also eligible to participate in the company bonus plan.
Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and

This listing is sourced directly from Curriculum Associates's careers page and normalized into a canonical job model.