Virtus Investment Partners

Virtus Investment Partners

Senior Digital Marketing Specialist

Los Angeles, CA · Senior

Sponsorship not specified$100k-$130kDetected 12 days ago
AccessibilityStakeholder ManagementSEOEmail MarketingContent MarketingSalesforceGoogle AnalyticsCRMPerformance MarketingLeadershipCommunicationCollaboration

About the role

  • Although we value experience and skills, we also care about who you are.
  • Job Description Kayne Anderson Rudnick Investment Management, located in Century City, is seeking a highly skilled, technically proficient, and analytical individual to join its marketing department as a Senior Digital Marketing Specialist.
  • The ideal candidate brings deep expertise in digital marketing, strong analytical skills, and experience marketing professional services or financial products to high-net-worth individuals, institutional clients, and intermediaries.

Responsibilities

  • Develop and execute integrated digital marketing campaigns across owned, earned, and paid channels to support firm growth, thought leadership, and advisor enablement.
  • Partner with leadership to identify opportunities to strengthen digital presence and client engagement across the full marketing funnel.
  • Partner with the firm's digital agency to help accomplish SEO and content strategy goals.
  • Manage and optimize digital distribution of investment insights, market commentary, white papers, and thought leadership content.
  • Collaborate with investment, wealth advisory, and compliance teams to ensure content is accurate, on-brand, and compliant with regulatory standards.
  • Lead paid digital efforts including search, social, retargeting, and display campaigns with a focus on ROI and lead quality.
  • Continuously test and optimize campaigns, messaging, and user journeys based on data-driven insights.
  • Partner with the firm's digital agency on SEO strategy, keyword optimization, and ongoing website performance improvements.
  • Partner with internal teams and external vendors to enhance user experience, site speed, accessibility, and conversion rates.
  • Leverage CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, or similar) to support lead nurturing, segmentation, and reporting.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 7-10+ years of digital marketing experience, preferably within financial services, investment management, wealth advisory, or professional services.
  • Proven expertise in digital channels including paid media, SEO, email marketing, websites, and analytics.
  • Strong understanding of marketing in a regulated environment.
  • Advanced analytical skills with the ability to translate data into actionable insights.
  • Experience marketing to high-net-worth individuals, institutional investors, or financial advisors.
  • Familiarity with SEC/FINRA advertising and communications guidelines.
  • Experience with CRM and marketing automation platforms including Salesforce CRM, Salesforce Marketing Cloud, Seismic, and Yext.
  • Ability to balance strategic leadership with hands-on execution.
  • Excellent writing, communication, and stakeholder management skills.
  • Preferred
  • The starting base salary is $100,000.00 to $130,000.00 plus bonus. The starting salary offer will vary based on the applicant's education, experience, skills, abilities, geographic location, internal equity, and alignment with market data.

Compensation

  • The starting base salary is $100,000.00 to $130,000.00 plus bonus.

Benefits

  • We offer a variety of benefits that support employees and their families in maintaining all aspects of health and wellness.
  • Medical, Dental, and Vision Insurance (starting day 1)
  • Life and Disability Insurance
  • Health Savings Account with a Company Match
  • Flexible Spending Accounts including Dependent Care
  • Wellness Program
  • Tuition Reimbursement
  • We develop strong partnerships with our clients, offering expert guidance across key areas such as Investment Management, Retirement Planning, Tax and Estate strategies, as well as other important services.

Company info

  • Kayne Anderson Rudnick (KAR) was founded in 1984 to oversee the family capital of John Anderson.
  • The team is passionate about setting high standards for themselves and are proud to be part of this organization.
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