armstrongfluidtechnology
Regional Strategic Marketing Manager
Toronto, Ontario
Sponsorship not specifiedDetected 20 days ago
Project ManagementSalesforceCRMSalesLeadershipCommunicationCollaborationProblem SolvingMicrosoft Office
About the role
- Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents.
- Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints.
- Together, we're creating a legacy that goes beyond business-one that's changing the world for the better.
Responsibilities
- A strong collaborative mindset, with a focus on enabling key partners across the organization.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Build clarity with the support of Global Market Insights into regional market trends, including sizing, customer profiles, behavior trends, etc.
- Partner with sales leadership to define where to focus efforts across verticals and channels
- Build deep understanding of key verticals in the region, with depth across value chain analysis, VoCs and insights generation, technical application analysis, and competitor analysis to build comprehensive GTM playbooks
- Partner with Global Offering management to define detailed GTM plans for existing and new product introductions
- Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs), and utilize to develop product positioning, messaging, and training materials for the regional organization.
- Support the creation of detailed marketing mix execution strategies via direct involvement with the regional Marketing Communications team.
Requirements
- The role is based in Toronto and with travel across CANADA region, as required.
- Strong analytical skills and experience with reporting and data analysis.
- Proficiency in marketing automation systems and concepts
- Experience with CRM systems and tracking of leads from assigning to converting
- Proficiency in Microsoft Office Suite.
Nice to have
- Familiarity with CRM and marketing automation tools (e.g., Salesforce).
- Why Armstrong Fluid Technology?
- You'll have endless opportunities to learn, grow, and make a significant impact on the world.
- MBA (General Management / Strategy / Marketing) is a plus.
- Product marketing experience, including development and execution of integrated multi-discipline marketing communications programs is a plus.
- Experience within a B2B industrial technology company is essential HVAC / Construction technology experience is a plus.
Skills
- Structured problem solving capabilities
- Ability to simplify complexity, and sense-make with limited available data
- Strong understanding of systems and market.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Ability to analyse data and derive actionable insights.
- Successful product launches.
- Market share across key verticals
- Relative market share to competition
- ROI on overall marketing spend
- Brand awareness in areas of focus
- Lead Management
Benefits
- Engineering background combined with experience / education in Marketing, Strategy, Product management, or Business Administration.
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