RAPP
Freelance - Director, Analytics
Dallas - RAPP · Director · Contract
Sponsorship not specifiedDetected 62 days ago
SQLDatabricksData VisualizationStatisticsProject ManagementSEMMarketing AnalyticsGoogle AnalyticsCRMPerformance MarketingForecastingExcelM&AResearchLeadershipCommunicationCollaborationMicrosoft Office
About the role
- RAPP is seeking a Freelance Director, Analytics to join our marketing sciences team.
- The position is responsible for evolving best in class output, analytical rigor, innovation around campaign and media analytics, and insights generation for RAPP clients.
- The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise.
Responsibilities
- Lead the development of Measurement and Analytics plans for all projects ensuring proper KPI assignment, data collection, test and learn plans, ROI ProForma, and targeting in order to produce data driven intelligence from campaigns and programs.
- Develop observations and insights around campaign results for optimization of paid media and omni-channel performance marketing campaigns.
- Collaborates with Strategy, Experience Planning, Project Management, and Creative discipline teams in producing actionable insights on customer behavior based on campaign results and analysis.
- Drives media and communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools.
- Attract, Nurture and Retain best talent; Build and manage a team of analysts capable of meeting needs of agency and client.
- Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Requirements
- Resourcefulness, curiosity, passion, collaborative spirit, and fearlessness are required traits of all RAPP employees.
- REQUIRED SKILLS and experience:
Skills
- Bachelor's degree in Math, Finance, Marketing, Statistics, Econometrics, Social Science or other related degree/ equivalent experience.
- Advanced knowledge of marketing tools and methods, direct marketing test and learn plans, ROI and Pro Forma development.
- Power BI, Google Data Studio, Tableau.
- Google Analytics, Campaign Manager, DSPs, Facebook, Adobe Analytics/CJA, Adobe Campaign Classic
- Proficient knowledge with CRM and Email/App 1P data, including SFMC.
- Expertise with Microsoft Excel - logical functions, lookups, pivot tables, external source data, dynamic pivot charts and tables.
- Strong communication and PowerPoint presentation skills.
- Proficient knowledge with data visualization tools: Power BI, Google Data Studio, Tableau.
Compensation
- A reasonable estimate of the salary for this role, at the time of posting, is $82/hr.
Benefits
- For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.
- RAPP provides a competitive salary and comprehensive benefits plan.
- Provide leadership in developing M&A Plans, learning agenda's, ROI/ Pro Forma's, and results for all client projects.
Company info
- We are RAPP - world leaders in activating growth with precision and empathy at scale.
- As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
- We foster an inclusive workplace that emphasizes personal well-being.
- As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth.
- We champion individuality in the marketing solutions we create, and in our workplace.
- We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
- At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
- Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.
- Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
- The Freelance Director, Analytics leads the performance measurement reporting and testing analytic deliverables in support of paid media, landing page, and CRM tactical campaigns and identifies actionable insights for on-going optimization based on media performance, site engagement, customer behavioral conversion proxy signals, campaign results, and testing across the end-to-end full funnel user journey.
- This position plays a critical role within accounts to shape data-informed strategic frameworks, from alignment to client objectives to test design to measurable outcomes and attribution methodology that builds a business case through results and ROI.
- The Freelance Director, Analytics is expected to continuously seek out, learn about and actively use new data sources, technologies, tools and statistical methods and be able to apply this experience to innovate new analytical solutions aligned with client needs.
This listing is sourced directly from RAPP's careers page and normalized into a canonical job model.