Web
Event Marketing Manager
United States - Remote · Contract
Sponsorship not specifiedDetected 1 day ago
SQLEmail MarketingHubSpotSalesforceCRMNegotiationLogisticsVendor ManagementProcurementWordPressLeadership
About the role
- Our work is thrilling and meaningful, but we know balance is key to living well. - We celebrate one another's differences.
- We have programs that bring us together on important issues and provide learning and development opportunities for all employees.
- We have 20 + affinity groups where you can network and connect with employees globally. - We care about you.
Responsibilities
- Design and launch new proprietary Bluehost branded events ( demand gen and community events, roadshows, agency programs, executive series, hosted meetups) and building the demand-generation playbook
- booth design, run-of-show, staffing, partner activations, executive experiences, and post-event follow-through
- cost per lead, MQL contribution, and sourced or influenced pipeline; own the metrics conversation with leadership
- Experience testing marketing programs into new verticals or new product-market bets: evaluating lead-quality and pipeline signals, reducing what isn't working, and scaling what is
- Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, Paid M edia, Email Marketing, Cvent ) for event lead capture and nurture
Requirements
- Experience designing and producing proprietary or owned events, not only booth execution at third-party shows
Skills
- Why we're hiring for this role
Benefits
- Our company and customers benefit when employees bring their authentic selves to work.
- We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
Company info
- At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
- The Field Marketing function is scaling on multiple fronts at once: new vertical-markets play s, a growing calendar of sponsored and proprietary events, and a demand-generation engine that needs a dedicated in-person owner. We are looking for a seasoned event marketing talent to anchor our in-person events program. That means ow ning the sponsored event portfolio at scale, designing and launching proprietary events that carry our brand and drive pipeline, and building the framework for expanding into emerging verticals as new product lines come online. This role is the center of gravity for in-person events, complementary to our contractor and agency capacity and accountable for the biggest lead-generating event moments at which we should be present.
- & how you'll make your mark:
- At Bluehost, we believe all small businesses deserve the opportunity to succeed online.
- Our mission is to give small businesses the confidence to think big.
- We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
- The Field Marketing function is scaling on multiple fronts at once: new vertical-markets play s, a growing calendar of sponsored and proprietary events, and a demand-generation engine that needs a dedicated in-person owner.
- We are looking for a seasoned event marketing talent to anchor our in-person events program.
- That means ow ning the sponsored event portfolio at scale, designing and launching proprietary events that carry our brand and drive pipeline, and building the framework for expanding into emerging verticals as new product lines come online.
- This role is the center of gravity for in-person events, complementary to our contractor and agency capacity and accountable for the biggest lead-generating event moments at which we should be present.
- Own the top-tier sponsored event portfolio end-to-end: evaluate opportunities against a demand-generation and pipeline bar, negotiate sponsorships, define the engagement strategy, and personally lead the biggest moments on the ground
- Own the lead-generation motion at every event: capture strategy, scanner and form setup, sales handoff, MQL and SQL definition, and post-event nurture in partnership with marketing operations
- Build the framework for testing into new and emerging verticals: run fast, low-cost event pilots in new product-market bets, evaluate lead-quality and pipeline signal, and scale investment where a vertical starts working
- Partner closely with the internal and external teams to ensure that segment s plan plug cleanly into the broader event calendar; own the seams so nothing falls between programs
- Run on-site production for major moments: booth design, run-of-show, staffing, partner activations, executive experiences, and post-event follow-through
- Set the demand-generation and ROI bar for the in-person event program: cost per lead, MQL contribution, and sourced or influenced pipeline; own the metrics conversation with leadership
- Build and manage the vendor bench: booth builders, event producers, AV and creative partners
- Represent the field team in cross-functional planning with sales, demand generation, product marketing, and partnerships
- Travel domestically as the event calendar requires
- Who you are & what you'll need to succeed:
- 4-6 years in event marketing, field marketing, or event management, with clear ownership of programs (not just execution support)
- Hands-on ownership of a full sponsored event portfolio or a a large signature event, end-to-end.
- Track record of driving measurable demand-generation and pipeline outcomes from events: leads captured, MQLs generated, sourced or influenced pipeline
- Strong on-site production instincts: booth logistics, run-of-show, staffing, day-of troubleshooting
- Sharp negotiation and vendor management chops; comfortable driving contracts through legal and procurement
- Comfort partnering with sales and demand-generation teams on lead handoff, qualification, and pipeline reporting
- Self-directed and comfortable operating alongside a contractor peer on a growing team
Equal opportunity
- We're proud of our culture of diversity and inclusion.
Visa & Work Authorization
- Existing relationships with event vendor, community, or sponsorship networks
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