Insomnia Cookies
Director of Digital Product
New York City NY · Director
Sponsorship not specified$150k-$180kDetected 10 hours ago
Machine LearningLLMsA/B TestingFigmaProduct ManagementProduct StrategyAgileJiraResearchLeadershipCommunicationCollaboration
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About the role
- Consider yourself the advocate-in-chief for two very important audiences:
- the guest craving a warm cookie at 2am, and the Crew member making sure it gets to them.
- Work closely with stakeholders to set the vision for both our guest-facing platforms and our internal tools and systems.
Responsibilities
- Get close to the people who actually use what you build.
- Spend time in bakeries, ride along on deliveries, sit in on guest research, and build a steady pipeline of feedback from guests and employees that shapes what gets built next.
- Partner with Marketing to deeply understand what they're trying to accomplish, then brainstorm together on how to bring the brand - and the specific brand moments and campaigns behind it - to life through our digital products.
- Build and mentor Insomnia's product management function.
Requirements
- 8+ years in product management, including 3+ years managing a roadmap end-to-end
- bachelor's degree in a related field or equivalent experience
- Comfort with Agile/Scrum, and the tools that go with it (Jira, Figma, Lucid, or similar)
- A track record of shipping features - guest-facing or behind-the-scenes - that aligned with organizational strategy and helped drive significant impact.
- Experience managing and developing product managers
- Familiarity applying AI/ML in consumer product experiences (personalization, recommendation systems, LLM-powered tools) - you don't need to build the model, but you need to know what's possible and how to scope it
- The instincts to get Marketing, Operations, Engineering, People, and Franchise leadership rowing in the same direction, even when they don't naturally agree
- Zero fear of a blank page - you'll be doing a lot of building!
- Excellent communication skills, equally comfortable in a one-pager or in front of executive leadership
- Willingness to travel occasionally to bakeries and support center locations to stay close to the guest and Crew experience
- Hybrid Work Environment
- Opportunity to be a major part of Insomnia Cookies' next chapter of growth.
Nice to have
- QSR, retail, or multi-unit restaurant experience strongly preferred
Compensation
- Competitive compensation package including base, bonus, and equity.
Benefits
- Competitive compensation package including base, bonus, and equity.
- Comprehensive benefits including health, dental, vision, and 401(k).
- A fun, entrepreneurial, and cookie-filled culture.
- Product strategy & vision.
- Translate that vision into a strategy your team, your peers, and our executive leadership can all rally behind.
Company info
- Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 350 stores globally, an experiential, "sweet-easy" flagship concept, and large scale operations and delivery capabilities... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"!
- Insomnia Cookies is looking for a Director of Digital Product to lead the vision behind everything our guests tap, order, and earn points on - and everything our Cookie Crew uses behind the scenes to keep the ovens running and the app in sync. Consider yourself the advocate-in-chief for two very important audiences: the guest craving a warm cookie at 2am, and the Crew member making sure it gets to them.
- You'll own the full product lifecycle - strategy, roadmap, execution - across digital ordering, loyalty, our mobile app, delivery, and the internal tools that keep our bakeries humming.
- Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz.
- Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night.
- With an expanding footprint of over 350 stores globally, an experiential, "sweet-easy" flagship concept, and large scale operations and delivery capabilities...
- Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"!
- Insomnia Cookies is looking for a Director of Digital Product to lead the vision behind everything our guests tap, order, and earn points on - and everything our Cookie Crew uses behind the scenes to keep the ovens running and the app in sync.
- Consider yourself the advocate-in-chief for two very important audiences: the guest craving a warm cookie at 2am, and the Crew member making sure it gets to them.
- What You'll Own
- Make sure every roadmap ladders up to our Always Warm strategy.
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