UKG
Audience Marketing Manager (Retail)
Weston,FL,United States · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$31,196 more — $122,096 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $122,096 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · Miami-Fort Lauderdale-West Palm Beach, FL. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- Our Industry Marketing team shapes UKG's go-to-market strategies for our key industries.
- We bring deep industry expertise together with customer storytelling to show how UKG helps organizations transform their workforce experiences.
- You'll define who we target, how we reach them, and what we say-translating retail challenges into measurable customer outcomes.
Responsibilities
- Develop positioning and messaging that connect retail challenges to outcomes in labor optimization, scheduling agility, employee retention, manager productivity, compliance, operational consistency, customer experience, and business growth.
- Create audience activation briefs clarifying target segments, business problems, story angles, key evidence, and go‑to‑market recommendations.
- Partner with internal teams to activate customer stories, outcome data, and proof points that demonstrate value and differentiation.
- Collaborate with cross‑functional partners to connect strategy to execution and ensure consistent storytelling across all channels.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 6+ years of experience in B2B marketing, industry or audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go‑to‑market marketing.
- Experience partnering with Sales, Marketing, Creative, and Analytics teams in a matrixed environment.
- Strong understanding of B2B buyer journeys, buying groups, ABM, and campaign activation.
- Ability to translate data, market insights, and customer feedback into clear recommendations and stories.
- Experience within B2B SaaS, human capital management (HCM), payroll, workforce management, HR, or retail technology.
Nice to have
- Experience marketing to retail organizations such as specialty, grocery, convenience, big‑box, department, ecommerce, or franchise businesses.
- Familiarity with retail workforce priorities like labor forecasting, scheduling, frontline experience, manager effectiveness, compliance, and store execution.
- Experience creating vertical campaigns, thought leadership, ABM programs, customer stories, or sales enablement materials.
- Comfort using AI‑assisted workflows, digital performance data, CRM and marketing automation insights, and content governance tools.
- Company overview UKG is the Workforce Operating Platform that puts workforce understanding to work.
- Learn more at ukg.com.
- Equal Opportunity Employer UKG is an equal opportunity employer.
- View The EEO Know Your Rights poster UKG participates in E-Verify.
Compensation
- $91k-$131k
Company info
- It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge.
Equal opportunity
- Employer UKG is an equal opportunity employer.
- We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
- An employer who violates this law shall be subject to criminal penalties and civil liability.
- Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
This listing is sourced directly from UKG's careers page and normalized into a canonical job model.