Moonbug Entertainment

Brand Marketing Director, CoComelon

Los Angeles, California, United States · Director

Sponsorship not specified$150k-$200kDetected 30 days ago

Brand StrategyPerformance MarketingExcelResearchCommunicationCollaborationMicrosoft Office

About the role

We have an exciting new opening for a Brand Marketing Director within the Brand Team at Moonbug, leading our ultimate preschool powerhouse, CoComelon!
As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe.
The Brand Marketing Director will be responsible for driving affinity and growth of the CoComelon portfolio globally, leading the annual marketing plans from conception to execution.

In this role, you will be working collaboratively with the marketing, social media, creative and communications teams as well as our franchise and research partners to deliver world-class experiences for our audience.
Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
Mentor the supporting Brand Marketing team Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
If you are a visionary leader ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team.

The successful candidate must be autonomous and self-organized, while creative and self-motivated

150,000 - 200,000 annually Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Free Food & Snacks Wellness Resources and more!
The Job Collaborate with the VP of Marketing & the Brand Franchise GM to set the overarching marketing strategy and annual plans for both brands globally.
The Brand Marketing Director will be responsible for driving affinity and growth of the CoComelon portfolio globally, leading the annual marketing plans from conception to execution.

At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

This listing is sourced directly from Moonbug Entertainment's careers page and normalized into a canonical job model.