Ssreferrals
Director of GTM System and Applied AI
Remote US · Director
Sponsorship not specified$200k-$250kDetected 27 days ago
Full-Stack DevelopmentHubSpotSalesforceMarketoCRMSalesOnboardingLeadershipMentoring
About the role
- Why join Sprout's Revenue Operations team?
- At Sprout Social, our Sales and Customer Experience team is the driving force behind how today's most innovative brands use Sprout to power the future of customer connection.
- Just as importantly, we believe in the power of our people.
Responsibilities
- Own the GTM Tech Stack: Manage the architecture, configuration, and governance of all non-Salesforce platforms (Outreach, Gong, ZoomInfo, Fullcast, Openprise, etc.).
- Drive Salesforce Strategy: Serve as the GTM business owner for CRM requirements
- partner tightly with IT to prioritize the RevOps backlog and keep Salesforce aligned with revenue operations.
- Lead and contribute to the GTM AI Roadmap & COE: Direct GTM AI Engineers building custom workflows
- establish the Center of Excellence (COE) standards for AI governance, UAT, and build vs. buy decisions.
- Build & Prototype: Take a hands-on role in developing and launching AI workflows, automations, and integrations - writing requirements, prototyping in agent frameworks, and getting into the API/data weeds when needed.
- Govern Data Quality: Maintain system integrations, routing, and enrichment workflows to ensure clean, reliable data across the full stack in partnership with the Data/BI and IT teams.
- Optimize & Consolidate Tooling: Run a structured system intake model with clear SLAs, and strategically consolidate redundant software to build a leaner tech stack.
- Champion Team Leadership: Lead, unblock, and develop a high-performing team (GTM AI Engineers, Business Analyst, and GTM Systems Admin).
- You should have the technical fluency to challenge engineers on architecture, make sharp build/buy/integrate decisions, and get into the weeds when the situation calls for it.
Requirements
- 7+ years in GTM systems, sales operations, or revenue operations, with meaningful time both owning systems hands-on and leading technical teams.
- Experience managing technical ICs (engineers, analysts, or systems specialists) and providing meaningful technical direction.
- Strong Salesforce fluency as a business stakeholder and power user with the ability to write clear requirements and evaluate technical tradeoffs.
- Experience managing or partnering with an IT or technical team as the business owner of a shared system.
- The minimum qualifications for this role include:
- Direct hands-on experience with two or more of our core stack: Claude, Gong, ZoomInfo, Lusha, Cognism, LeanData, Openprise, or Fullcast.
Nice to have
- Familiarity with agent frameworks or platforms (Claude Agent SDK, n8n, Vercel AI SDK).
- Hands-on experience with Fullcast and/or Openprise.
- Proven track record of driving software stack consolidation in B2B SaaS.
- Experience with Marketing Automation (Marketo, HubSpot) and lead lifecycle design.
- Direct hands-on experience with Salesforce CPQ or Revenue Cloud.
- Complete Sprout Social's new hire training & onboarding program alongside other new Sprout team members to gain a broader understanding of our products and organization.
- Map the current stack state, integration gaps, and data quality debt.
- Align with the VP of RevOps on GTM AI roadmap priorities and sequencing.
Skills
- Consistently executing against the AI and systems roadmap, optimizing revenue engine velocity and efficiency.
- Successfully reducing stack redundancy while expanding the capabilities of our core tools.
Compensation
- 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
- $200,000.00 -$250,000.00 OTE annually.
- OTE is governed by an incentive plan.
- It is the sum of a fixed base salary plus incentives at target performance.
- Incentive compensation will vary based on performance.
- Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.
- Our salary ranges reflect the expected earning potential for this role.
- Our current hiring range for this role: $200,000.00 -$250,000.00 OTE annually.
- We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy.
- Zone 1 (New York, California, Washington): $220,000.00 - $330,000.00 OTE
- Zone 2 (All other US states): $200,000.00 - $300,000.00 OTE
- We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.
Benefits
- Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.
- Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
- Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout's equity plan.
- Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, a
- We invest in our team with a comprehensive, competitive benefits program:
- Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
- Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
- Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Company info
- However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed.
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