Juniper Square
SEO & AEO Manager
USA · Senior · Full-time
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About the role
- Sitting within Corporate Marketing, the SEO &
- how we're found, ranked, and cited, in traditional search and in the AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) that GPs and fund operations teams increasingly use to research vendors and ideas.
- there's no industry-established playbook yet, and you're expected to help write one for Juniper Square rather than just execute someone else's.
Responsibilities
- Own Technical SEO
- Own SEO across junipersquare.com http://junipersquare.com: on-page optimization, site architecture, internal linking, Core Web Vitals, and regular technical audits, partnering with our web engineering agency to scope and ship fixes.
- Monitor and improve sitewide crawl efficiency and indexing. Manage structured data (JSON-LD) and emerging AI crawling protocols, including llms.txt and plain-text/markdown alternates of priority pages.
- Own the brief and quality bar for agency and vendor relationships across SEO, AEO, and content production, deciding what stays in-house.
- When a competitor overtakes us on a priority term, diagnose why and drive the fix, whether that's a technical change, a content update, or an authority play.
- Optimize content for LLM and AI-search visibility: schema and structured data, answer-first formatting, and semantic reinforcement that makes Juniper Square content easy for AI systems to extract and cite.
- Contribute to the broader social content strategy, including LinkedIn, so format and structure support search and AI-citation goals across channels, not just engagement.
- Fertility and growing family support
Requirements
- 5+ years in SEO, including hands-on ownership of a technical SEO program at a large B2B organization.
- A track record of earning backlinks and media citations built on original research or data, not outreach templates alone.
- Comfort operating with real ambiguity.
- Experience optimizing social media and video content for search.
- Experience in financial services, fintech, or private markets, or a demonstrated ability to get up to speed quickly on a technical, regulated industry.
- Real, hands-on AEO/GEO experience, not just familiarity with the concept. You should be able to point to a specific citation you've earned in an AI answer engine and explain exactly how you did it.
- Experience with SEO/GEO tooling, including rank trackers, log-file analysis, and AI-citation monitoring platforms. Plus hands-on experience with AEO/GEO or AI-citation monitoring tools, such as Profound, Airops, etc.
- Enough technical fluency with structured data and schema markup (JSON-LD) to spec work precisely and partner directly with engineers on implementation.
- Strong writing and editorial judgment: this role often means shaping how a piece of content is framed and structured, not just tagging it after the fact.
- Comfort operating with real ambiguity. AEO/GEO best practices are still being defined industry-wide, and this role is as much about building Juniper Square's playbook as running it.
Nice to have
- Experience with SEO/GEO tooling, including rank trackers, log-file analysis, and AI-citation monitoring platforms.
- Plus hands-on experience with AEO/GEO or AI-citation monitoring tools, such as Profound, Airops, etc.
Compensation
- Compensation for this position includes a base salary, equity, and a variety of benefits.
- The U.S. base salary of $116,000 - $160,000 USD.
- Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.
- Annual professional development stipend
- Your recruiter can provide additional details about compensation and benefits.
Benefits
- Health, dental, and vision care for you and your family
- Life insurance
- Mental wellness coverage
- Flex Time Off in addition to company-paid holidays
- Paid family leave, medical leave, and bereavement leave policies
- Retirement saving plans
- Annual professional development stipend
- Benefits include:
Company info
- Our mission at Juniper Square is to unlock their full potential.
- Our culture is built for people who want to do ambitious, meaningful work alongside exceptionally talented teammates.
- We think like owners, move with urgency, and take pride in solving hard problems that truly matter to our customers and the future of private markets.
This listing is sourced directly from Juniper Square's careers page and normalized into a canonical job model.