FanDuel

Media Investment Strategy Director

New York City · Director

Sponsorship not specified$146k-$183kDetected 2 days ago

FlutterData VisualizationBrand StrategyGrowth MarketingForecastingValuationOnboardingLeadershipCommunication

About the role

Our roster has an opening with your name on it
This is a high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.
This ensures operational flexibility and allows the Company to meet evolving business needs.

Build, lead & develop a high performing team focused on delivering excellence in media planning, investment strategy & operations to drive business results.
Manage & challenge existing media investment practice principles to drive brand & business growth both short & long term.
Partner with media investment leads to ensure ongoing optimizations in-period, especially around key sports tentpoles to unlock optimal return & ensure fulfillment.
Relentlessly drive process & workflow efficiencies with dedicated focus on operational automation to improve overall media org throughput.
Partner with GTM teams to optimize investment across sports & help define short-term and long-term optimization to deliver commercially sensible growth results.
Holistically understand our marketing investment through marketing mix modeling insights to drive marketing ROI.
Support in all major partnership endeavors & joint business plan agreements with tier 1 digital media partners across the calendar year to unlock optimal value for the FanDuel business across all products.
Strategically partner with internal media analytics team to further develop performance reporting capabilities & visualizations to provide the digital media team with key insights to enable campaign & strategy optimizations.
Drive focus with media team leadership group to ensure achievement of business performance metrics & payback targets.
Lead and influence media and campaign marketing teams to help deliver against media targets.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company.
8+ years of experience in digital/growth marketing with a focus on consumer acquisition

5+ years of managerial experience preferred
Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred

Work with finance counterparts to build & sign off annual marketing investment, to include guidance of quarterly re-forecasting process, ensuring finance goals translate into marketing objectives.

We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.

FanDuel Group is the premier mobile gaming company in the United States and Canada.
Group consists of a portfolio of leading brands across mobile wagering including:
America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the
We're looking for someone with marketing & commercial savvy to drive company growth through our Sports product.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!".

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

rtunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status,

This listing is sourced directly from FanDuel's careers page and normalized into a canonical job model.