Harvard University
Associate Director for Marketing and Business Development
Allston, MA, United States · Director
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About the role
- This position is part of a growing team within the SEAS Office of Professional Education (PE), dedicated to advancing SEAS' professional education portfolio, expanding the School's translational impact, and strengthening external engagement.
- Establish, shape, and execute the overall strategy and operating model for PE departmental functions of marketing, communications, enrollment, and business development at the portfolio level, in collaboration with the Director of PE.
- Participate in School- and University-level working groups related to marketing, business development, enrollment, and professional and lifelong learning.
Responsibilities
- Lead efforts to identify and evaluate new market opportunities systematically, whether conducted in-house or in partnership with external vendors.
- Build and operationalize a scalable go-to-market protocol for launching new program campaigns.
- Maintain adherence to School and University guidelines for judicious, ethical, and effective deployment and scaling of generative AI tools in marketing and business development activities.
- Support departmental administrative and delivery duties as assigned.
- Serve as principal content and digital strategist for the PE website, content marketing, and ad buys, ensuring on-brand, user-centered content and experiences that support lead generation and enrollment.
- Select, manage, and collaborate with digital agencies across all media channels to execute campaigns and apply industry best practices.
- Support for families and caregivers
Requirements
- Bachelor's degree or equivalent work experience required.
- Minimum of seven years of progressive experience in enrollment marketing and/or business development, including leading marketing strategy at the brand or identity level.
- Experience with CRMs/marketing automation platforms and digital marketing including tools and analytics.
Nice to have
- Experience working in a research university or comparable complex organization
- experience with STEM audiences a strong plus.
- Exceptional written and verbal communication skills, including the ability to write, edit, and review content for a variety of marketing channels.
- strong project management and coordination skills.
Skills
- Experience working in a research university or comparable complex organization; experience with STEM audiences a strong plus.
- Experience with professional and lifelong learning audiences.
- Working knowledge of Salesforce Education Cloud is strongly preferred.
- Experience managing external vendors or agencies.
- Knowledge of digital accessibility best practices.
- Additional Information
- Standard Hours/Schedule: 35 standard hours per week. This position requires three on-campus work days per week.
- Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position.
- Pre-Employment Screening: Identity, Education
- Other Information:
- Applicants must submit a cover letter and resume to be considered for this position.
- Work Format Details
Compensation
- Set and manage the annual marketing budget, aligning investments with strategy, channel performance, and return on investment (ROI), in collaboration with the Director.
Benefits
- Our benefits include, but are not limited to:
- Generous paid time off including parental leave
- Medical, dental, and vision health insurance coverage starting on day one
- Retirement plans with university contributions
- Wellbeing and mental health resources
- Professional development opportunities including tuition assistance and reimbursement
- Commuter benefits, discounts and campus perks
- Learn more about these and additional benefits on our Benefits & Wellbeing Page.
Company info
- We are dedicated to creating a diverse and welcoming environment where everyone can thrive.
- By joining SEAS, you will be part of an inclusive community of dedicated problem-solvers who hold themselves - and one another - to the highest academic and professional standards.
- To learn more about us, please visit https://seas.harvard.edu/.
- We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives.
Equal opportunity
- EEO/Non-Discrimination Commitment Statement
- equal opportunity and non-discrimination.
Visa & Work Authorization
- Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position.
- Certain visa types and funding sources may limit work location.
This listing is sourced directly from Harvard University's careers page and normalized into a canonical job model.