Picpa Careers
Member Strategy Manager
Remote (Pennsylvania, US)
Sponsorship not specifiedDetected 12 days ago
Data AnalysisProject ManagementContent MarketingContent CalendarsHubSpotAccountingBudgetingResearchLeadershipCommunicationCollaborationProblem SolvingCritical ThinkingOrganizational Skills
About the role
- By leveraging relationships, data, and market trends, the Manager translates insights into actionable recommendations, impactful programs, and sustainable growth initiatives.
- With a deep understanding of the CPA profession and member experience, the Manager cultivates strong relationships with members, firm leaders, employers, and volunteers.
- Membership Expertise, Growth & Engagement Serve as PICPA's internal expert on member needs, behaviors, and emerging trends by leveraging relationships, feedback, engagement data, and HubSpot insights.
Responsibilities
- This role combines member insight, relationship management, and strategic leadership to inform organizational priorities, drive member value, and shape future membership strategies.
- The Manager leads complex, cross-functional projects and initiatives that strengthen member engagement, support organizational objectives, and ensure PICPA remains responsive to the changing needs of the profession.
- They maintain a forward-looking perspective on emerging trends, translating industry insights into innovative programs, services, and engagement strategies that advance PICPA's mission and long-term success.
- Develop and execute membership strategies for key audiences, including individual members, firms, and employers, to support recruitment, retention, engagement, and revenue growth.
- Build and maintain trusted relationships with members, firm liaisons, and firm leadership to strengthen engagement and identify emerging opportunities.
- Partner with internal teams to align content strategy with member needs, market trends, and long-term organizational goals.
- Evaluate, implement, and measure exclusive member offerings in collaboration with internal teams.
- Leadership, Project Management & Operational Excellence Lead, coach, and develop direct report(s), fostering accountability, growth, and operational efficiency.
- Develop and maintain project plans, timelines, budgets, and performance metrics to ensure successful delivery and continuous improvement.
- Data Analysis, Insight Translation & Decision Support Collaborate with data and technology teams to design, interpret, and apply PowerBI, Aptify, and HubSpot reporting related to engagement, retention, and participation.
Requirements
- Applies critical thinking, sound judgment, and professional experience to develop strategies, improve operations, and achieve organizational goals while operating with a high degree of independence.
Benefits
- 401(k) 401(k) matching Dental insurance Employee assistance program Medical, vision and dental insurance LTD Health savings account Paid time off Parental leave Professional development assistance Tuition reimbursement
- Oversee Programs, Committees and Affinity Groups Oversee member committees and affinity groups to emphasize industry-focused discussion, peer learning, and meaningful member engagement.
- Sponsorships & Member Benefit Management Oversee the strategy and lifecycle of member benefit partnerships and sponsorships ensuring alignment with member needs and PICPA priorities.
- Education Requirements Bachelor's Degree in business, communications, learning, organizational development or a related field CPA prefered.
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