Incredible Health

Lifecycle Marketing Manager (AI-native)

Remote (United States)

Sponsorship not specifiedDetected 6 days ago

A/B TestingHubSpotCRMCustomer SuccessCadenceCollaborationWriting

About the role

Incredible Health is looking for a Lifecycle Marketing Manager.
Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership.
Success in your first 6 months will look like: You've audited the existing lifecycle programs, identified the biggest gaps and opportunities, and delivered a prioritized roadmap.

design and run A/B tests, analyze results, and optimize programs against clear success metrics.
Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs.
Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience.
Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging.
Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.
You'll set the lifecycle strategy, design and build the multi-channel programs that bring it to life across email, SMS, push, and in-app, and use experimentation and data to continually improve what's working.
This is a hands-on, full-funnel role that partners closely with Product, Data, Customer Success, Engineering, and Brand/Creative to deliver a consistent, high-quality experience and measurable business impact.
Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey.
Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts.
Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics.

You've audited the existing lifecycle programs, identified the biggest gaps and opportunities, and delivered a prioritized roadmap.
You've launched or rebuilt several high-priority lifecycle journeys across multiple channels, with testing and scalable templates in place.
You've established a segmentation strategy and a clear experimentation cadence, with documented learnings driving each iteration.
You've built strong working relationships with Product, Data, Engineering, and Creative, and become the owner of lifecycle reporting.
Requirements 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end.
Bachelor's degree, or equivalent practical experience.
Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar).
Strong analytical skills

A willingness to learn, with a focus on professional development and continuous growth.
A love for turning data and customer insight into messaging that genuinely helps people make better decisions.
Strong collaboration skills and the ability to bring together resources across the organization to get things done.
Our vision and mission is to help healthcare professionals live better lives, and find and do their best work.

Position Summary Incredible Health is looking for a Lifecycle Marketing Manager.

This listing is sourced directly from Incredible Health's careers page and normalized into a canonical job model.