Thermo Fisher Scientific
Sr. Director, Marketing Growth Strategy
Pittsburgh, Pennsylvania, USA · Director
Sponsorship not specifiedDetected 1 day ago
LLMsSEOSEMPerformance ManagementResearchLeadershipCommunication
About the role
- The Senior Director, Customer Growth Strategy & Marketing Shared Services is a critical enterprise marketing leadership role responsible for shaping and executing the global strategy that drives market visibility, customer acquisition, and scalable revenue growth.
- Success in this role is defined by establishing a globally adopted, AI-enabled demand ecosystem and operating model that elevates digital discoverability, enables consistent pipeline acceleration through data-driven, scalable strategies, and standardizes measurement across the enterprise.
- This role defines and implements the enterprise-wide demand and digital operating model across all businesses and regions.
Responsibilities
- Define a unified, enterprise-wide demand generation strategy that strengthens market visibility, aligns with commercial and eCommerce priorities, and supports customer acquisition and growth at scale across global business units and regions.
- Partner with commercial and business leaders to identify and prioritize emerging growth opportunities, helping shape enterprise growth priorities and investment decisions.
- Define, build, and scale the global marketing operating model, including dedicated shared services, regional hubs, and functional capabilities.
- Lead transformation of marketing shared service capabilities through AI, automation, and digital innovation while building high-impact, future-ready teams.
- Drive adoption through structured enablement, including training programs, standardized processes, and scalable ways of working that embed new capabilities across the organization.
- Define next-generation KPIs, lead a test-and-learn agenda to validate emerging metrics, and standardize measurement, data governance, and insights, establishing enterprise governance and accountability models to ensure consistent adoption and performance across business units.
- Proven track record of defining and scaling enterprise-wide demand generation strategies that drive measurable pipeline growth, customer acquisition, commercial growth, and revenue impact across multiple regions and business units.
Requirements
- 15+ years of progressive experience in global marketing, demand generation, and/or digital strategy, with a significant portion in senior leadership roles within complex, matrixed organizations.
- Deep expertise in modern digital marketing ecosystems, including paid media, SEO/SEM, social, content, marketing automation, and emerging channels such as AI-driven discovery and LLM-based visibility.
- Strong experience leading marketing transformation initiatives, including the adoption of AI, automation, and advanced analytics to modernize capabilities and ways of working.
Nice to have
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
- MBA or other advanced degree strongly preferred.
Skills
- Set Global Demand Strategy & Commercial Alignment
- Lead Digital Channel & Customer Engagement Excellence
- Architect Global Growth Operating Model and Dedicated Shared Services
- Accelerate AI, Automation and Talent Transformation
- Define Enterprise Measurement and Discoverability Framework
Compensation
- We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits.
Benefits
- We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits.
Company info
- We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
- Our Mission is to enable our customers to make the world healthier, cleaner and safer.
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This listing is sourced directly from Thermo Fisher Scientific's careers page and normalized into a canonical job model.