Crunchyroll

Crunchyroll

Director, Membership Planning - Membership Value & LTV

Dallas, Texas, United States · Director

Sponsorship not specifiedDetected 7 days ago
A/B TestingBusiness DevelopmentAccountingCommunication

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • You'll identify what is driving performance, where we have the biggest opportunities to improve LTV, and help teams prioritize the actions that will have the greatest impact.
  • Reporting to the VP, Membership Performance, you'll work across Growth, Lifecycle, Curation, Product, Engineering, Content, Business Development, Finance, CDI (Center for Data and Insights), and Regional teams.
  • This role is for a commercial operator who is highly analytical and deeply understands subscription businesses - someone who can get into the data, form a clear point of view, and influence decisions across the business.

Responsibilities

  • Build an integrated view of subscriber value across acquisition, conversion, engagement, retention, monetization, and reactivation.
  • Partner with CDI and Finance on the data, definitions, measurement, and analysis needed to answer key business questions and measure initiatives against subscriber value, not just activity or short-term performance.
  • Lead membership value reviews and give senior leaders a clear point of view on what is happening, why it matters, and what we should do about it.
  • Bring learnings into Membership Strategy, Commercial Planning, and functional and regional roadmaps, building a consistent approach to managing subscriber value globally while accounting for differences across markets.
  • Build stronger capabilities across the organization in cohort analysis, value measurement, and connecting subscriber behavior to commercial outcomes.
  • Support program for new parents

Requirements

  • 12+ years of experience in growth, commercial strategy, membership strategy, or business operations, including significant experience in a direct-to-consumer (DTC) business.

Compensation

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • Employer paid commuter benefit
  • Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • About our Values
  • We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do.
  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Our mission of helping people belong reflects our commitment to diversity & inclusion.
  • We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.

Equal opportunity

  • Our commitment to diversity and inclusion
  • We are an equal opportunity employer and value diversity at Crunchyroll.
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.