Public Partnerships

Public Partnerships

Digital Demand Manager

US Remote

Sponsorship not specified$96k-$115kDetected 1 day ago
A/B TestingProject ManagementSEOGoogle AdsHubSpotGoogle AnalyticsCRMWordPressCommunicationProblem Solving

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odds of building a lasting career here

47Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • The Digital Demand Manager is the strategic and operational lead for PPL's paid digital acquisition efforts, with deep expertise in Google Ads strategy, execution, and optimization. This role drives measurable growth by designing, managing, and continuously improving campaigns that deliver high-quality leads and maximize return on ad spend.
  • Beyond paid media, the Digital Demand Manager ensures marketing technology platforms, including HubSpot and WordPress, are fully integrated, optimized, and scalable to support data-driven decision-making. This role combines technical mastery, analytical insight, and process innovation to improve conversion efficiency, accelerate pipeline velocity, and enable the marketing organization to perform at its highest level.
  • The ideal candidate brings both mastery and curiosity-turning platforms into competitive advantages, identifying opportunities to optimize performance, and championing a culture of experimentation, measurement, and continuous improvement.

Responsibilities

  • Own end‑to‑end strategy and execution across Search, Display, YouTube, and Performance Max campaigns.
  • Manage budgets with a data‑driven approach to maximize efficiency, conversion rates, and overall profitability.
  • Implement conversion tracking, attribution modeling, and advanced analytics to understand true campaign performance.
  • Stay ahead of platform updates and algorithm changes, proactively adjusting strategies to maintain competitive advantage.
  • Architect and optimize the full HubSpot ecosystem, including CRM configuration, automation workflows, lead scoring, and sales-marketing alignment.
  • Build advanced segmentation and multi‑touch nurture campaigns that guide prospects through the funnel with precision.
  • Develop custom dashboards and reporting frameworks that turn data into actionable insights.
  • Implement smart lists, advanced workflows, and automated sequences to eliminate manual tasks and accelerate pipeline velocity.
  • Manage and optimize WordPress infrastructure for speed, SEO, UX, and conversion performance.

Requirements

  • Substantial professional experience may be considered in lieu of a formal degree.
  • 5+ years of digital marketing experience, including at least 3 years of hands-on ownership of Google Ads strategy, budgets, and performance.
  • Proven record of improving conversion rates and return on ad spend.
  • Advanced experience with Google Analytics and Google Tag Manager.
  • Education: Bachelor's degree in Marketing, Business, or a related field
  • advanced certifications (Google Ads, HubSpot) preferred. Substantial professional experience may be considered in lieu of a formal degree.
  • Proven record of improving conversion rates and return on ad spend. Advanced experience with Google Analytics and Google Tag Manager.
  • Strong project management skills and ability to manage multiple priorities.
  • Compensation Range: $96,000 - 115,200 annually
  • This role is eligible for a base salary within the posted range. Actual compensation will be determined based on a variety of factors, including skills, experience, and geographic location. Compensation may vary for positions based in high cost-of-labor markets.
  • Compensation & Benefits:
  • 401k Retirement Plan
  • Medical, Dental and Vision insurance on first day of employment

Nice to have

  • experience with HubSpot (Marketing Hub, Sales Hub, CRM) and WordPress, including automation, reporting, SEO, and landing page optimization.
  • Bachelor's degree in Marketing, Business, or a related field
  • advanced certifications (Google Ads, HubSpot) preferred.
  • Preferred: experience with HubSpot (Marketing Hub, Sales Hub, CRM) and WordPress, including automation, reporting, SEO, and landing page optimization.

Skills

  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Ability to operate both strategically and hands-on in a fast-paced marketing environment.
  • High integrity, sound judgment, and strong ownership mindset.
  • Effective communication with cross-functional teams and leadership.
  • Conduct rigorous A/B testing on ad copy, landing pages, audiences, and bidding strategies to continually improve ROAS.
  • Serve as the internal HubSpot expert-training teams, documenting standards, and maintaining platform excellence.
  • Act as the connector between martech, creative execution, and overall business objectives.
  • Champion a culture of experimentation, data‑driven decision making, and continuous optimization across the marketing organization.

Compensation

  • Range: $96,000 - 115,200 annually
  • This role is eligible for a base salary within the posted range.
  • Actual compensation will be determined based on a variety of factors, including skills, experience, and geographic location.
  • Compensation may vary for positions based in high cost-of-labor markets.
  • At PPL, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications.

Benefits

  • PPL believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.

Company info

  • We are appointed by states and managed healthcare organizations to better serve more of their residents and members requiring long-term care and ensure the efficient use of taxpayer funded services.
  • Our culture attracts and rewards people who are results-oriented and strive to exceed customer expectations.

Equal opportunity

  • Public Partnerships is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion.
  • Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion.

Visa & Work Authorization

  • disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any
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This listing is sourced directly from Public Partnerships's careers page and normalized into a canonical job model.