AvePoint

Senior Director, Digital Marketing

New York, NY, USA · Director

Sponsorship not specifiedDetected 7 days ago

LLMsA/B TestingDesign SystemsOKRsSEOGoogle AnalyticsGrowth MarketingPerformance MarketingSensorsAR/VRResearch

About the role

Digital marketing has been fundamentally restructured by AI - and we need a leader who doesn't just understand that shift, but is actively shaping it.
This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.
Stay 6-12 months ahead of platform changes - from structured data to semantic search to agent-based browsing - and translate emerging signals into actionable strategy.

Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.
Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress).
Manage paid media budgets with rigor - optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience).
As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance - from how we're discovered by AI answer engines to how we convert pipeline on the website.
Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.
Own organic search strategy across the full funnel - from brand and category terms to long-tail buying-stage content - with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.
Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages.
Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance.

Model and enforce AI proficiency standards across the Digital Marketing team - targeting L4 proficiency (The Neuron's 5-Level Framework) by year-end, with at least one L5 agent deployed.

Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.

This listing is sourced directly from AvePoint's careers page and normalized into a canonical job model.