Brinks Home
Manager, Customer Marketing
United States
Sponsorship not specifiedDetected 3 hours ago
A/B TestingSalesforceCRMCustomer SupportLeadershipCommunication
About the role
- This role is responsible for shaping and executing data-driven lifecycle programs across onboarding, engagement, upsell, moves, revenue expansion, and churn prevention.
- This position is open to candidates nationwide; however, preference will be given to candidates located in Texas.
Responsibilities
- Lifecycle Strategy & Customer Growth Own and evolve the lifecycle marketing strategy across onboarding, engagement, revenue expansion, and retention.
- Develop initiatives that increase customer lifetime value (LTV), reduce churn, and improve engagement across the customer journey.
- Campaign Strategy, Execution & Optimization Lead end-to-end management of customer marketing campaigns across email, direct mail, in-app, portal, and emerging channels.
- Design and execute data-driven, test-and-learn programs leveraging segmentation, personalization, and performance analytics.
- Continuously optimize programs based on data, customer behavior, and business impact.
- Partner closely with Customer Experience, Product, Operations, BI, and Finance to align promotions, targeting logic, offer strategy, and service considerations.
- Drive alignment and influence decision-making without formal authority.
- Lead structured, outcome-driven meetings with defined objectives and next steps.
- People Leadership & Team Development Lead, coach, and develop a high-performing customer marketing team.
- Build processes that enable scale and reduce rework.
Requirements
- 5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing within a subscription or recurring revenue (RMR) business model.
- Proven track record of driving revenue growth, upsell performance, and retention improvements at scale.
- Experience owning and executing end-to-end lifecycle campaigns, including strategy, segmentation, testing, optimization, and performance reporting.
- Strong analytical and data-driven mindset with the ability to translate performance insights into clear, actionable strategic recommendations.
- Excellent written and verbal communication skills with strong executive presence and the ability to influence senior stakeholders.
- Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, OfferFit, or similar tools.
- Experience designing and implementing A/B testing frameworks and personalization strategies across lifecycle campaigns.
- Experience integrating direct mail into digital lifecycle programs, including segmentation, targeting, and performance measurement.
- Experience driving subscription upsell, cross-sell, and retention models in recurring revenue businesses.
- Experience operating in PE-backed, high-growth, performance-driven environments with strong accountability to financial targets.
- Experience leading and developing team members, including setting expectations, delegating effectively, and driving accountability for outcomes.
- Demonstrated success working cross-functionally in complex, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance).
- Customer-centric mindset with focus on lifetime value, engagement, and retention.
Nice to have
- Cross-Functional Leadership Serve as the lifecycle marketing point of view in cross-functional forums.
- Proactively surface risks, dependencies, and trade-offs.
- Executive Communication & Strategic Influence Clearly articulate business problems, recommendations, and expected impact in leadership meetings.
- Communicate complex initiatives succinctly and confidently to executive stakeholders.
- Move beyond reporting data to providing insights and direction.
- Set clear expectations and hold team members accountable for outcomes and quality.
- Delegate effectively while maintaining visibility into priorities and execution.
- What Success Looks Like Lifecycle strategy is proactive, not reactive.
Company info
- Brinks Home™ is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico.
- Our platinum-grade protection is backed by award-winning customer service and expertly trained professionals.
- We strive for the highest standards for our customers while fostering a positive work environment for our employees.
- We create a culture that encourages innovation, celebrates creativity, and supports continuous growth.
- Join us and be part of a collaborative team that is relentless in our pursuit of security for life.
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This listing is sourced directly from Brinks Home's careers page and normalized into a canonical job model.