2K
Product Marketing Manager
Novato, California, United States · Full-time
Sponsorship not specified$15k-$25kDetected 4 days ago
Data ScienceA/B TestingCommunication
About the role
- At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier's Civilization ®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by
- pushing the boundaries of creativity, authenticity and innovation across every genre.
Responsibilities
- Lead marketing plan development and execution across paid,earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.
- Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
- Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
- Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
- Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
- Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.
- Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
- Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.
- Rally partners and cross-functional teams to strive to achieve the desired business goals.
Requirements
- If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!
- 5+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
- Strong understanding of the full marketing mix.
Compensation
- The pay range for this position in Novato, CA at the start of employment is expected to be between $100,200 and $137,000 per year.
Benefits
- Bonus Qualification
Company info
- At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier's Civilization ®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
- Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
- But what truly powers 2K is our people.
- We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work
- At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier's Civilization ®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K.
- We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
- Our portfolio is brought to life by some of the most influential game development studios in the world.
- Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
- We believe the best ideas come from teams that feel empowered, supported, and inspired.
- As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work
Equal opportunity
- Please contact us if you need reasonable accommodation.
This listing is sourced directly from 2K's careers page and normalized into a canonical job model.