Hassle Free Home Services

Hassle Free Home Services

Head of Performance Marketing

Rockville, MD

Sponsorship not specifiedDetected 21 hours ago
A/B TestingSEOSEMPerformance MarketingLeadership

About the role

  • You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.
  • Allocate spend based on marginal return and customer quality, not just volume
  • Identify which channels, offers, and customer profiles produce the best members

Responsibilities

  • Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
  • Build channel plans, budgets, forecasts, and testing roadmaps
  • Build a playbook that scales across new and existing markets
  • Own CAC, conversion, retention, payback, and LTV by cohort
  • Partner with Finance and Ops on a shared source of truth for marketing performance

Requirements

  • 5+ years in performance marketing with real budget ownership across digital channels

Compensation

  • Competitive base salary, commensurate with experience

Benefits

  • Health/vision/dental insurance

Company info

  • Be the company's senior voice on acquisition economics

This listing is sourced directly from Hassle Free Home Services's careers page and normalized into a canonical job model.