Hassle Free Home Services
Head of Performance Marketing
Rockville, MD
Sponsorship not specifiedDetected 21 hours ago
A/B TestingSEOSEMPerformance MarketingLeadership
About the role
- You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.
- Allocate spend based on marginal return and customer quality, not just volume
- Identify which channels, offers, and customer profiles produce the best members
Responsibilities
- Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
- Build channel plans, budgets, forecasts, and testing roadmaps
- Build a playbook that scales across new and existing markets
- Own CAC, conversion, retention, payback, and LTV by cohort
- Partner with Finance and Ops on a shared source of truth for marketing performance
Requirements
- 5+ years in performance marketing with real budget ownership across digital channels
Compensation
- Competitive base salary, commensurate with experience
Benefits
- Health/vision/dental insurance
Company info
- Be the company's senior voice on acquisition economics
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