Caredxinc
Brand Marketing Manager
Brisbane, CA
Sponsorship not specifiedDetected 14 days ago
Email MarketingBrand StrategyBudgetingLogisticsBioinformaticsMolecular BiologyMedical DevicesResearchLeadershipCommunicationCollaborationMicrosoft Office
About the role
- CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers.
- CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.
- This role blends strategic thinking with hands‐on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand strategy into high‐impact marketing programs.
Responsibilities
- Develops content and thematic outlines with direction from Brand and Digital Marketing
- Owns end‐to‐end execution-aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery
- Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance
- Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight
- Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)
- Leads end‐to‐end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including, dinner programs, logistics coordination, materials management, and cohesive on‐site brand presence
- Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI
- Communicates insights clearly to stakeholders to support data‐driven decision‐making
Requirements
- Bachelor's degree required
- Proven ability to balance strategic thinking with hands‐on execution
- Strong cross‐functional collaboration skills and ability to influence without authority
- Comfort operating in fast‐paced, ambiguous environments and making decisions with incomplete information
- Strong proficiency in Microsoft PowerPoint and core business tools
- Travel is required for key conferences, team meetings and important milestones meeting.
- 3-5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry
- Results‐oriented with emphasis on ROI and performance metrics
- Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‐ready materials
- BA/BS in life sciences, molecular biology, or clinical science
- Experience supporting brand strategy, annual planning, or integrated campaign development
- Exposure to competitive intelligence, analytics, and market research/insights
Nice to have
- MBA or other advanced degree strongly preferred
Compensation
- Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities
- Competitive base salary and incentive compensation
Benefits
- Health and welfare benefits, including a gym reimbursement program
- Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‐behinds)
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