Hive Financial Systems

Marketing Manager

Atlanta, Georgia · Mid

Sponsorship not specifiedDetected 29 days ago

Data AnalysisData ScienceLLMsAgentic AISEOSEMGoogle AdsGoogle AnalyticsLead GenerationExcelLeadershipUnderwriting

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odds of building a lasting career here

37Risky

Cap-exempt (no lottery)0

Sponsors this role80

Entry-level history0

PERM / green-card track0

Lottery odds40

Fits your clock70

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About the role

We are looking for a hands-on Marketing Manager to own paid acquisition and customer marketing across our lending portfolios.
You will run our pay-per-click programs day to day, manage campaigns from budget to creative to reporting, and use modern AI tools to move faster and test more.
You will work closely with our Lead Gen, Underwriting, Data & Analytics, and Compliance teams.

Responsibilities

Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and paid social, owning keyword strategy, bidding, audiences, ad copy, and landing-page testing.
Manage paid media budgets across multiple portfolios, pacing spend against targets for cost per funded loan and return on ad spend.
Build and maintain tracking and attribution (GA4, conversion tracking, UTMs, tag management) so every channel can be measured from click to application to funded loan.
Partner with Lead Gen on channel performance and lead-source quality, and help identify sources that bring volume but poor loan performance.
Use LLM tools (such as Claude or ChatGPT) to speed up campaign work, including generating and testing ad copy variations, drafting landing-page and email content, analyzing campaign data, and building repeatable prompts and workflows the team can reuse.
Design and read A/B tests on ads, landing pages, and messages, and turn results into clear recommendations.
Manage agency and vendor relationships where applicable.

Requirements

3-5 years of digital marketing experience, including at least 2 years managing PPC campaigns hands-on (required).
Proven results managing meaningful paid search budgets with measurable cost-per-acquisition and ROAS outcomes.
Hands-on experience using LLMs in a marketing workflow, such as producing ad creative at scale, content drafting, or data analysis, with good judgment about where AI output needs human review.
Experience with email and SMS marketing platforms and lifecycle campaigns.
A bachelor's degree in marketing, business, or a related field, or equivalent experience.
Comfort with data: you can build reports in Excel or a BI tool and explain what the numbers mean.
Clear, persuasive writing for ads, landing pages, and customer messages.

Nice to have

Experience in consumer lending, fintech, or other regulated financial services.
Working knowledge of TCPA, CAN-SPAM, UDAAP, or lending advertising disclosure rules.
Experience managing marketing across multiple brands at once.
Experience with AI search optimization (AEO/GEO) or with building custom prompts, AI agents, or automations for marketing tasks.
Exposure to lending, data science, and compliance you won't get at a typical agency or large company.
Hive Financial Systems is an Equal Opportunity Employer.
Strong working knowledge of Google Ads, GA4, and conversion tracking
Google Ads certification preferred.

Skills

Marketing Manager

Company info

Run email and SMS lifecycle campaigns (onboarding, payment reminders, remarketing to former customers, referral programs) in tools such as Brevo and SlickText, supporting our migration off Marketo.

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