The New York Times
Associate Sales Director, Programmatic
New York, NY · Director · Contract
Sponsorship not specified$37k-$41kDetected 1 day ago
Product ManagementProduct StrategySalesAccount ManagementCollaboration
About the role
- You will grow our programmatic revenue across The New York Times portfolio.
- Using existing programmatic-buyer relationships is an imperative for success.
- You will engage with Ad Monetization, Ad Product, and Product Marketing teams to grow our programmatic value proposition and capability awareness in-market.
Responsibilities
- Programmatic Sales Strategy: Develop and execute a plan to secure programmatic deals from PMP spenders who are active in the market along with NYTA-direct accounts, in collaboration with the direct sales team.
- Buyer Relationships: Establish and maintain relationships with agency and advertiser buyers, understanding their marketing goals and applying our suite of programmatic products.
- Prospecting: Understanding of where programmatic spend is happening in the market and create conversations with net-new NYTA advertisers
- Campaign Optimization: Collaborate with our teams to ensure campaigns are driving maximum revenue
- Establish and maintain relationships with agency and advertiser buyers, understanding their marketing goals and applying our suite of programmatic products.
- To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
Requirements
- 3+ years experience of the programmatic advertising ecosystem.
- 2+ years experience programmatic sales
- Experience explaining complex programmatic concepts in a clear manner to diverse audiences
- Experience operating in ambiguity and strategies to keep pace with industry developments.
- You understand agency programmatic needs, determine what KPI's are required for successful PMP outcomes, and recognize how you impact new and prospective advertisers with the NYT audience.
- Industry Expert: You understand agency programmatic needs, determine what KPI's are required for successful PMP outcomes, and recognize how you impact new and prospective advertisers with the NYT audience.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
Nice to have
- Publisher experience
- This position is represented by the NewsGuild of NY
- The hourly rate of base pay for this role is:
- We're excited to learn more about you and your experience.
- If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
- The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism.
- To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
- We encourage people from all backgrounds to apply.
Compensation
- For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
Benefits
- For roles outside of the U.S., information on benefits will be provided during the interview process.
Company info
- The mission of The New York Times is to seek the truth and help people understand the world.
- That means independent journalism is at the heart of all we do as a company.
- It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
- It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.
- And it's why our business strategy centers on making journalism so good that it's worth paying for.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Equal opportunity
- Commission (EEOC)'s Know Your Rights Poster is available here.
- Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.
- Emails sent for unrelated issues, such as following up on an application, will not receive a response.
- The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
Visa & Work Authorization
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This listing is sourced directly from The New York Times's careers page and normalized into a canonical job model.