WGU
Digital Marketing Specialist, Salt Lake City, UT
Salt Lake City, UT · Full-time
Sponsorship not specified$62k-$93kDetected 5 hours ago
Data AnalysisSEMGoogle AdsAccount Management
About the role
- Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
- Responsible for optimizing and testing ad performance on a granular level.
- Conduct bid management analysis and adjustments based on data.
Responsibilities
- Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
- Partner with internal teams to implement and execute campaign testing.
- Manage and maintain campaign budget tracking and optimizations.
- Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
- Implement and manage audience nurturing lists and strategies across multiple digital marketing channels.
- Assist and collaborate in media planning recommendations.
- Manage 3rd party media relationships with digital and social partners.
- Data, analytics, and developing reports should be exciting to you.
- The Digital Marketing Specialist will consult with the Media Manager to align the strategy and plan for their assigned audience, as well as implement tactics against those plans to achieve and surpass WGU's full funnel market engagement goals.
Requirements
- 1-2 years of active management of digital campaigns (social, display, remarketing, etc.).
- Bachelor's Degree
- experience and training
- Favored candidates will possess a strong understanding of all areas considered digital marketing, primarily for display and video across major display and social platforms.
- All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
- Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs.
- Experience with daily account management across Google Ads and Social platforms.
- The Digital Marketing Specialist will have at least 1-2 years of hands-on digital marketing experience with a track record of achieving excellent results in highly competitive markets by leveraging their advanced digital marketing skillsets.
- Minimum Qualifications:
Nice to have
- Google or Adobe Analytics experience.
- Position & Application Details
- Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses
- accident, critical illness and hospital indemnity supplemental coverages
Compensation
- $62,100.00 - $93,200.00
Equal opportunity
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
This listing is sourced directly from WGU's careers page and normalized into a canonical job model.