Mochi Health

VP of Growth

San Francisco, CA · Vp · Full-time

Sponsorship not specified$15k-$30kDetected 68 days ago

SQLRESTData VisualizationA/B TestingComplianceSEOSEMCRMPerformance MarketingForecastingHIPAALeadershipCommunicationCollaborationPublic Speaking

About the role

This role is equal parts strategist, builder, and operator.
You'll work at the intersection of healthcare, consumer marketing, and marketplace dynamics-balancing patient trust, clinical quality, and business growth.

Responsibilities

Own the Growth Strategy
Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets
Partner with executive leadership to shape company strategy based on growth insights
Build and Lead the Growth Team
Recruit, hire, and develop a high-performing growth organization (15-30 people across marketing, analytics, growth product)
Create career frameworks and development paths that attract and retain top growth talent
Build rituals and processes that enable the team to move fast while maintaining quality
Drive Patient Acquisition
👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more.

Requirements

10+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (10+ people)
Track record of scaling consumer businesses from early traction to significant scale (e.g., $10M to $100M+ ARR)
Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics
Expert-level knowledge of paid acquisition channels (Google, Meta, TikTok, affiliates, partnerships)
Proven ability to scale channels while maintaining or improving efficiency
Experience driving growth through product improvements (onboarding, activation, conversion funnels)
Experience growing both sides of a platform (patients + providers in our case)

Nice to have

Knowledge of obesity medicine, GLP-1s, chronic disease management, or related therapeutic areas is a plus
Marketplace or Multi-Sided Platform Experience (Preferred)

Compensation

Experience managing $5M+ annual marketing budgets with strong ROI discipline

Benefits

At Mochi Health, we believe you do your best work when you feel your best.
From thoughtfully designed perks and healthcare options to high-impact work and real ownership, everything here is built to support you.
💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
💣 Profitable and Rapid Growth - We're scaling fast, with financial discipline and long-term vision.
🚀 High-Impact Work - Help shape the future of digital healthcare.
✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans.
🌴 Time to Recharge - Enjoy unlimited PTO, generous company holidays, and true flexibility.

Company info

Foster a culture of experimentation, data-driven decision-making, and rapid iteration
Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships)
Develop and optimize organic growth channels (SEO, content, referrals, community)
Build and test new acquisition channels and tactics to diversify patient sources
Manage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratios
Work with Creative/Brand to develop high-performing ad creative and messaging that converts
Lead growth product initiatives to improve conversion throughout the patient journey
Partner with Product and Design to optimize onboarding, activation, and time-to-first-value
Run experimentation programs (A/B tests, multivariate tests) to continuously improve conversion
Identify and remove friction in the patient experience from discovery to first prescription
Build systems to personalize patient experience based on needs, conditions, and behaviors
Own lifecycle marketing strategy to drive engagement, retention, and LTV
Build email, SMS, and in-app campaigns that keep patients engaged with their care
Develop reactivation and winback programs for lapsed patients
Partner with Clinical and Operations to identify churn drivers and build interventions
Create loyalty and referral programs that turn patients into advocates
Build analytics infrastructure to measure, attribute, and optimize across the full funnel
Implement experimentation frameworks and statistical rigor for testing
Create dashboards and reporting that give the team and leadership real-time growth visibility
Develop forecasting models to predict growth and identify risks/opportunities early
Partner with Data/Analytics to build patient segmentation, LTV models, and attribution
Ensure all growth tactics comply with HIPAA, healthcare advertising regulations, and platform policies
Balance aggressive growth with clinical quality and patient safety
Work with Legal/Compliance to navigate restrictions on healthcare marketing and claims
Build trust-first messaging that differentiates in a crowded, skeptical market
Manage payer relationships, insurance verification, and affordability messaging

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This listing is sourced directly from Mochi Health's careers page and normalized into a canonical job model.