Duolingo

Duolingo

Senior Director of Performance Marketing

New York, NY · Director

Sponsorship not specified$237k-$355kDetected 4 days ago
Marketing AnalyticsPerformance MarketingLeadershipCommunication

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odds of building a lasting career here

64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 14 green-card filings in this occupation, 93% were for a worker who already held the job.

Green-card follow-through: 89%

Of 9 labor certifications old enough to have been used, 1 expired without the employer filing the next step. Median time from filing to decision: 488 days.93% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

DOL often reclassifies their job titles

The Department of Labor assigned a different occupation than this employer requested on 45% of its 20 wage determinations — against a 18% norm. The occupation sets the prevailing wage floor.Reclassification is routine and can reflect genuinely hybrid roles; it is not by itself evidence of underpayment.

Files H-1B transfers

21 transfer filings in the last year, covering 21 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

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About the role

  • At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
  • You'll have limitless learning opportunities and daily collaborations with world-class minds - while doing work that's both meaningful and fun.
  • A portfolio submission is mandatory for consideration of your candidacy.

Responsibilities

  • Lead and grow a team of performance marketers, including managers, and set a high bar for craft, rigor, and ownership
  • Own the global paid acquisition budget and portfolio across Google, Apple Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms, deciding where to scale, hold, or pull back as efficiency changes

Compensation

  • $236,800 - $355,200 USD

Benefits

  • Take a peek at how we care for our employees' holistic well-being with our benefits here.

Company info

  • Translate channel performance into annual and in year investment plans, and defend them with executive leadership
  • Build creative production that scales, combining agency, UGC, creator, and in house work with testing infrastructure that finds winners fast
  • Manage agency and ad tech partners, holding them accountable to goals, pacing, and quality
  • Flex spend with the organic calendar, including product launches, seasonal swings, and viral moments, in partnership with Social, Brand, and Country Marketing
  • Partner closely with Marketing Analytics, Finance, Product, Engineering, and Creative
  • 12+ years in performance marketing or paid UA, including 5+ years leading teams with managers reporting to you
  • A track record of owning a large, multichannel mobile acquisition budget at a top subscription or high engagement consumer app
  • Deep experience building and defending incrementality tests, saturation analysis, and LTV/ROAS models, not just reporting on them
  • The judgment and integrity to recommend cutting spend when returns don't support it
  • Fluency with mobile attribution (MMPs, SKAN, privacy constrained measurement)
  • Experience partnering with Product and Engineering on measurement and attribution infrastructure, onboarding and landing experiences for paid users, and tests that connect acquisition to retention.
  • Clear, fast written communication, from channel tactics to executive and board level ROI discussions
  • Experience running UA in China or other walled garden ecosystems
  • Experience scaling creator or UGC programs alongside performance creative
  • Experience managing acquisition across multiple products or apps
  • A passion for Duolingo's mission

Equal opportunity

  • Duolingo is proud to be an Equal Employment Opportunity employer.
  • We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
  • Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees.
  • Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we'll never ask you to deposit a check, purchase equipment, or exchange money during the interview process.
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This listing is sourced directly from Duolingo's careers page and normalized into a canonical job model.