Bicara Therapeutics

Bicara Therapeutics

Director, HCP Marketing

Boston · Director

Sponsorship not specifiedDetected 6 days ago
FDA RegulatoryLeadershipCommunication

About the role

  • This role is based in our Boston office and follows a hybrid schedule, with three in-office days each week.
  • Bicara Therapeutics is a clinical-stage biotech company pioneering bifunctional antibodies for targeted tumor modulation.
  • For more information, please visit www.bicara.com http://www.bicara.com.

Responsibilities

  • Lead HCP marketing strategy for Ficera's lead indication in 1L R/M HPV-negative HNSCC as Bicara prepares for potential US FDA approval.
  • This includes developing an understanding and assessment of the US market opportunity, gathering insights to inform sources of business and market opportunities, analyzing competitive landscape, identifying key site of care and key account segmentation needs, developing customer-focused and differentiated product and indication positioning, and tailoring messages to key target audiences.
  • Develop and execute the HCP launch plan across key channels, including personal promotion, digital/media marketing, peer-to-peer promotions, and congress.
  • Lead the development of the HCP messaging platform, from end-to-end, including the development of the core visual aid, derivative materials for personal and non-personal promotion, and pull-through across training and resource roll-out initiatives.
  • Manage and track budget spend to ensure operations stay within approved budget and phasing.

Requirements

  • 8+ years of experience in biopharma, marketing, or other commercial roles.
  • Experience operating in evolving market and organizational dynamics.
  • Ability to travel up to 25% of the time.
  • Strong clinical, scientific, marketing, and oncology business acumen.
  • Experience developing brand plans in support of business objectives.
  • Strong communication and cross-functional leadership skills.
  • Alignment with Bicara's core values.
  • Bicara Therapeutics is a clinical-stage biotech company pioneering bifunctional antibodies for targeted tumor modulation. Founded in 2020, we've built a global team of over 100 employees headquartered in Boston, with a clear focus on advancing our lead asset, ficerafusp alfa, or FICERA - a potentially first-in-class bifunctional EGFR-directed antibody combined with a TGF-β ligand trap. Our innovative approach combines tumor-targeting with tumor modulation, where one arm localizes to the tumor while the other serves as a modulator, designed to deliver superior efficacy, improved safety, and enhanced durability directly at the tumor site. FICERA specifically addresses a key challenge in solid tumor treatment by enabling immune cell penetration into tumors, reducing fibrosis and immunosuppression while reversing TGF-β-driven resistance mechanisms - ultimately designed to drive the deep, durable responses that may translate into better outcomes and survival for patients. For more information, please visit www.bicara.com http://www.bicara.com.
  • Here at Bicara, we believe in building diverse teams and cultivating a culture where all voices are included. We encourage people from all backgrounds to apply.
  • Bicara Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

Nice to have

  • Bachelor's degree required
  • advanced degree preferred.
  • Oncology experience required (new product launch experience preferred).

Benefits

  • Partner with sales training and field leadership to develop learning standards, provide input on learning modules, and product certifications.
  • Bicara Therapeutics is seeking a Director, Healthcare Professional Marketing (HCP) Lead to develop, lead, and execute HCP marketing strategy and promotions for Bicara's lead candidate, Ficerafusp Alfa.
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