Flux
Lifecycle Marketing Manager
San Francisco Office
Sponsorship not specifiedDetected 7 days ago
GitA/B TestingFigmaEmail MarketingWritingGrowth MarketingCustomer SuccessCustomer Support
About the role
- Flux already has strong top-of-funnel momentum, with roughly 8k trials per month.
- Over time, this role can grow into broader ownership of lifecycle and growth marketing.
- The right person is analytical, systems-minded, and unusually strong at email execution.
Responsibilities
- Build segmented user journeys based on behavior, lifecycle stage, product usage, intent, and activation signals.
- Create and test lifecycle campaigns across email, in-product messaging, nurture, activation prompts, and reactivation.
- Own lifecycle email execution end-to-end, including strategy, copy, layout, CTA quality, QA, launch, measurement, and iteration.
- Partner with product and growth engineering to improve onboarding, activation, trial quality, and retained usage.
- Turn product insights, customer feedback, support tickets, and user behavior into timely, useful communication.
- Build repeatable lifecycle systems instead of one-off campaigns.
- Work cross-functionally with product, growth, data, sales, customer support, and customer success to improve the full user journey.
Requirements
- Experience owning lifecycle, growth, email, activation, retention, or PLG programs.
- Strong understanding of PLG funnels and self-serve user journeys.
- Ability to work with behavioral data, lifecycle metrics, segmentation, experimentation, and campaign performance.
- Ability to move quickly while still being thoughtful about measurement, deliverability, and quality.
- Scrappy, entrepreneurial growth mindset with the ability to prioritize, ship, learn, and iterate.
- This democratizes a process that has historically required years of specialized expertise.
Nice to have
- Experience marketing to engineers, developers, hardware teams, or technical creators.
- Hands-on experience with lifecycle tools, product analytics, marketing automation, ESPs, or experimentation platforms.
- Experience improving trial activation, onboarding, retention, reactivation, or expansion.
- Experience with deliverability, domain reputation, segmentation strategy, and list hygiene.
- Experience as an early lifecycle, growth, or email marketing hire.
- Experience partnering closely with product and engineering teams on onboarding or activation.
- Flux is an equal opportunity employer.
- All employment decisions are based on qualifications, merit, and business need.
Benefits
- Own lifecycle marketing across onboarding, activation, trial education, retention, reactivation, and product education.
- We're hiring a Growth Marketing Manager, Lifecycle/Email to own how users move through the Flux journey: signup, onboarding, activation, education, retention, reactivation, and long-term engagement.
This listing is sourced directly from Flux's careers page and normalized into a canonical job model.