liminalbuild

Brand Strategy Fellow

Boston · Internship

Sponsorship not specifiedDetected 71 days ago

Brand Strategy

About the role

Brands that didn't exist yesterday and need to be indelible by next quarter.
You'll embark on projects with our Founders, defining their brand identity for our Founders- in- Residence: the entire brand model, audience personas, positioning, personality, naming, messaging, and visual direction.
The Work - Brand models and positioning.

You'll build brands from nothing for founders building companies from nothing.
We co-build with repeat founders, many of them unicorn founders, providing build expertise, capital, and unfair access from founding to Series B.
We call ourselves a Founders' Studio because "venture studio" undersells what we do and oversells what most of them deliver.
Brand-building is applied semiotics.
Anthropology, semiotics, behavioral psychology, your own cultural literacy.

We don't care about your degree (or if you have one).
We care if you can explain why Glossier's brand architecture worked, why Liquid Death shouldn't work but does, and what Dieter Rams and Virgil Abloh have in common despite having nothing in common.
Where you have opinions about restaurant menus.
Where you can articulate why something feels right three beats before anyone else in the room catches up.
You can take a founder's 45-minute monologue and distill it into a positioning statement that makes them say "that's exactly what I meant."
Comfort with ambiguity.
You know how to disagree and commit.
But if you can move fluidly between strategy and execution without a handoff, you become unreasonably dangerous.

This listing is sourced directly from liminalbuild's careers page and normalized into a canonical job model.