Forbes Advisor

Senior Copywriter, Performance Creative (Remote)

Wilmington, DE, United States · Senior

Sponsorship not specifiedDetected 65 days ago

RailsData VisualizationLLMsSEOWritingCRMPerformance MarketingFDA RegulatoryResearchLeadershipCommunicationCollaborationProblem Solving

About the role

We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales.
This is a direct-response writer's role focused on the copy that does the persuasion work after the ad: advertorials, video sales letter (VSL) scripts, quizzes, and journeys.

Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns.
Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion.
Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs.
Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.
Forbes Advisor is hiring a Senior Copywriter to own the performance-driven copy that turns ad clicks into customers across our highest-spend categories.
This role reports into the VP Creative and will partner with Creative Leads (who concept and direct the upstream ad creative) and with Paid Social and Native Buyers (who direct the spend).

You can articulate where AI sharpens long-form persuasion and where it weakens it.
You can write in the register of an article, not a sales letter dressed in article clothes.
Direct experience with GLP-1, weight loss, debt relief, insurance, or comparable regulated direct-response categories.
Familiarity with the publisher and native-ad ecosystem (Outbrain, Taboola, sponsored content).
Comfort reading performance dashboards (Looker, Tableau, in-platform reporting).

Comfort working inside compliance rails (FDA-style health claims, FinServ regulatory language, brand guardrails).
Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.

At Forbes Advisor, our mission is to help readers turn their aspirations into reality.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.

templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds output without diluting craft.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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This listing is sourced directly from Forbes Advisor's careers page and normalized into a canonical job model.