Fiserv
Senior Marketing Operations Manager
Remote, Ohio · Senior
Sponsorship not specifiedDetected 1 day ago
Data VisualizationStakeholder ManagementSalesforceMarketoCRMProcess ImprovementPerformance ManagementLeadershipCommunicationProblem Solving
About the role
- The Senior Marketing Operations Manager is responsible for driving operational excellence across the Financial Institutions marketing organization.
Responsibilities
- Develop and execute the marketing operations strategy aligned with Financial Institution business objectives.
- Drive operational excellence across marketing planning, execution, reporting, and optimization.
- Serve as business lead for the marketing technology ecosystem, including marketing automation, CRM, analytics, and campaign management platforms.
- Optimize platform utilization and identify opportunities for automation and process improvement.
- Partner with technology teams to manage integrations, enhancements, and platform roadmaps.
- Lead end-to-end campaign operations supporting product launches, demand generation initiatives, lifecycle marketing, event marketing, and client engagement programs.
- Oversee campaign setup, audience segmentation, lead routing, testing, deployment, and quality assurance processes.
- Implement operational controls to ensure timely, accurate, and compliant campaign execution.
Requirements
- MBA or advanced degree.
- Experience with Marketo, Salesforce, Adobe Experience Cloud, Power BI, Tableau, or similar platforms.
- Knowledge of account-based marketing, lifecycle marketing, customer journey orchestration, and digital campaign operations.
- Experience with data governance, privacy regulations, and marketing compliance requirements.
Nice to have
- Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.
- 7+ years of experience in marketing operations, marketing technology, demand generation operations, revenue operations, or related disciplines.
- 3+ years of leadership, project leadership, or team management experience.
- Experience supporting Financial Institutions, fintech, payments, banking, or highly regulated industries preferred.
- Strong knowledge of marketing automation, CRM, campaign management, and analytics platforms.
- Experience managing complex, cross-functional initiatives and operational transformations.
- Advanced analytical and problem-solving capabilities.
Compensation
- Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.
Equal opportunity
- Fiserv is proud to be an Equal Opportunity Employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.
- If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact AskHR.US@fiserv.com.
- Please note our AskHR representatives do not have visibility to your application status.
This listing is sourced directly from Fiserv's careers page and normalized into a canonical job model.