Klaviyo
Marketing Operations Lead
San Francisco, CA · Senior
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About the role
- If you're a close but not exact match with the description, we hope you'll still consider applying.
- Want to learn more about life at Klaviyo?
- This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy.
Responsibilities
- Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
- Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
- Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
- Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
- Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
- Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
- Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
- Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
- Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
Requirements
- 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
- Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
Compensation
- Our salary range reflects the cost of labor across various U.S. geographic markets.
Benefits
- Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
Company info
- At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day.
- We use Covey as part of our hiring and / or promotional process.
Visa & Work Authorization
- We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability
This listing is sourced directly from Klaviyo's careers page and normalized into a canonical job model.