Talos

Demand Generation Lead

New York · Senior

Sponsorship not specifiedDetected 28 days ago

SQLA/B TestingSEOGoogle AdsEmail MarketingSalesforceMarketoGrowth MarketingSalesProcurementResearchLeadershipCollaboration

About the role

At Talos, you'll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn.
In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth.
These are long sales cycles with multiple stakeholders, and buyers respond to credibility and relevance more than volume.

Responsibilities

Design demand generation programs end-to-end - from audience definition and asset planning through distribution, nurture, and handoff to sales - aligned to the buyer journey for Talos's core ICP segments: global banks, institutional brokers, asset managers, hedge funds, retail brokers, and neobanks.
Build and run account-based marketing plays targeting named accounts, coordinating across paid, email, content, and event channels.
Develop event-driven programs tied to industry conferences, turning pre- and post-event engagement into qualified pipeline.
Manage co-marketing programs with strategic partners that extend Talos's reach into adjacent buyer communities.
Own execution across paid social (LinkedIn), Google, display, email marketing, and marketing automation workflows, including audience segmentation, A/B testing, and ongoing optimization.
Build and manage nurture sequences that move prospects from first touch through to sales-ready status, using behavioral signals to deliver the right content at the right time.
Work with sales associates and sales directors to develop campaign kits, retargeting sequences, and account-specific outreach playbooks that give reps the context to have relevant conversations.
Design programs tailored to specific ICP segments and personas - heads of trading, CTOs, heads of digital assets, prime services and custody teams, compliance and risk leads - rather than broad-market campaigns.
Develop persona-specific landing pages, gated assets, and ad creative that reflect each buyer's operational context.
Conduct a structured audit of Talos's existing content across all products and media types - reports, case studies, product overviews, webinars, sales decks, demo videos, and more - to build a clear inventory of campaign-ready assets organized by segment, persona, funnel stage, and topic.

Requirements

4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech, with direct accountability for pipeline metrics - not just marketing activity.
You have built programs from scratch, not inherited them, and you can point to specific outcomes you drove.
Strong messaging judgment, analytical discipline, and an understanding of how institutional buyers evaluate vendors will matter as much as technical marketing proficiency.
4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech, with direct accountability for pipeline metrics - not just marketing activity. You have built programs from scratch, not inherited them, and you can point to specific outcomes you drove.
High agency: a track record of identifying what needs to happen, building the plan, and seeing it through. You're comfortable operating without close oversight, and you take ownership of outcomes rather than tasks.
Working knowledge of Salesforce - comfortable pulling reports, interpreting pipeline data, and understanding how leads are routed and tracked, but not expected to own workflow configuration or system administration.
Analytical discipline: comfortable in dashboards, capable of building attribution models, and confident making spend decisions from data.
Experience working in close partnership with sales associates, sales directors, and regional sales leads, including sequencing, messaging alignment, and follow-up strategy, not just lead handoff.
Comfortable operating with ambiguity. You can set your own agenda, prioritize without being told, and move programs forward without needing a fully formed brief. When something isn't working, you diagnose it and change course.
Experience marketing to institutional financial services audiences - banks, prime brokers, asset managers, hedge funds, or broker-dealers - with an understanding of how procurement, compliance, and risk factor into buying decisions.

Nice to have

Global offsites and team outings
Demonstrated experience running ABM programs targeting named accounts in financial services or enterprise technology, with measurable pipeline outcomes.
Fluency in paid social (LinkedIn Campaign Manager in particular), Google Ads, and programmatic display, with experience managing real budgets and optimizing for pipeline quality.
Hands-on experience with marketing automation platforms (Marketo strongly preferred), including building workflows, configuring lead scoring, and pulling campaign attribution reports.
Strong messaging judgment - the ability to take a complex product value proposition and sharpen it into campaign copy that a senior financial services buyer would find relevant and credible.
Familiarity with digital asset markets, crypto infrastructure, or institutional trading technology - or a track record of getting up to speed quickly in a technical domain.
Experience with intent data platforms such as 6sense or Bombora, using signal data to prioritize account targeting and time outreach.
Background at a company with a high-ACV, long-cycle enterprise sales motion selling into regulated industries.

Compensation

Unlimited Vacation + a PTO bonus: Employees that take 15 days of vacation, with 5 days being consecutive, receive a $2000 USD bonus.

Benefits

Retirement plan contributions
Some of our benefits include:
Unlimited Vacation + a PTO bonus: Employees that take 15 days of vacation, with 5 days being consecutive, receive a $2000 USD bonus.
Bonus and stock ownership
Medical, dental, and vision insurance
Paid parental leave for 20 weeks, after 1 year of service
Use the content inventory to identify gaps - segments, personas, or funnel stages with insufficient coverage - and translate those gaps into a prioritized content creation brief for future campaigns.
You will also enjoy a comprehensive array of competitive benefits, regardless of your location, within our warm, welcoming, and ambitious company culture.

Company info

to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem.
We are committed to building the most innovative and trusted platform in the world, supporting the entire trading lifecycle.
We believe every member of our team brings invaluable insights and abilities that drive Talos forward.
We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus.
You'll be part of a hybrid-friendly environment where your unique talents and insights will play a crucial role in building something extraordinary.
Talos sells complex infrastructure to institutional financial services buyers - heads of trading, CTOs, COOs, and heads of digital assets at global banks, prime brokers, asset managers, and retail brokerage platforms.
The role sits at the intersection of campaign strategy, channel execution, content organization, and sales collaboration - translating Talos's product positioning into targeted programs, and converting market signals into timed, relevant outreach.
This is a high-agency role.
There is no established playbook to inherit - you will build one.
Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem.
The Demand Generation Lead will own the full funnel - from building awareness through thought leadership campaigns and audience-specific advertising, to capturing interest with high-conversion gated assets like playbooks, RFP kits, and demo content, to nurturing prospects through segmented email sequences and intelligent retargeting, through to delivering qualified leads to the sales team with the context and scoring logic they need to convert.
You'll identify the highest-leverage programs, make the case for them, execute without waiting for direction, and hold yourself accountable to pipeline outcomes.
Check out these videos and links to learn more about Talos and our culture!
Talos Snapshot by DRW https://www.drw.com/vc/updates/drw-vc-portfolio-company-spotlight-anton-katz-talos/
Award-winning, Forbes-listed, low-attrition team https://www.talos.com/insights/forbes-names-talos-one-of-americas-best-startup-employers-for-the-second-year-in-a-row/

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This listing is sourced directly from Talos's careers page and normalized into a canonical job model.