321theagency
Senior Paid Digital Media Manager
Orlando, Florida, United States · Senior
Sponsorship not specifiedDetected 20 days ago
iOSData AnalysisData VisualizationA/B TestingComplianceProject ManagementSEOSEMGoogle AdsEmail MarketingHubSpotSalesforceGoogle AnalyticsCRMPerformance MarketingBusiness DevelopmentLead GenerationHIPAAResearchLeadershipCollaborationPublic Speaking
About the role
- As a Senior Paid Digital Media Manager at 321, you will lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance (home, auto, and related product lines) and business services industries including roofing, legal services, real estate, healthcare, and home services.
- This role requires deep expertise in insurance marketing dynamics including lead generation optimization, quote funnel conversion, seasonal campaign management (Annual Enrollment Periods, weather-related awareness campaigns), life event targeting, and navigating the extended consideration cycles typical of insurance purchase decisions. You understand how to drive cost-effective policy acquisition while managing complex attribution models across multi-touch customer journeys.
- You will own the full-funnel media strategy and execution-from awareness and consideration through quote generation, application completion, policy binding, and retention-while integrating paid media with CRM automation, email marketing, and customer lifecycle programs. This role combines strategic leadership with technical execution expertise, requiring proficiency across paid search, paid social, programmatic display, CTV, and deep understanding of how paid media fuels and integrates with marketing automation platforms.
Responsibilities
- Lead the development and execution of comprehensive paid digital media strategies for insurance and business services clients across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms
- Design full-funnel media strategies that align with insurance customer journeys-from initial awareness and consideration through quote comparison, application, binding, retention, and cross-sell opportunities
- Develop insurance-specific campaign architectures optimized for:
- Top-of-funnel brand awareness and consideration building
- Develop thought leadership around omni-channel, consumer-centric performance marketing for insurance and professional services
Skills
- Quote abandonment retargeting and email nurture sequences
- Policy renewal reminder campaigns
- Cross-sell and upsell audience targeting
- Win-back campaigns for lapsed policyholders
- Referral program amplification
- Data Analysis, Reporting & Optimization
- Oversee the development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions
- Campaign performance by product line (home, auto, bundled)
- Cost per quote, quote-to-bind rate, cost per policy
- Customer acquisition cost (CAC) and customer lifetime value (LTV)
- ROAS by channel, campaign, and audience segment
- Funnel conversion rates from impression to quote to policy
Compensation
- This role requires deep expertise in insurance marketing dynamics including lead generation optimization, quote funnel conversion, seasonal campaign management (Annual Enrollment Periods, weather-related awareness campaigns), life event tar
Benefits
- Create media strategies for business services clients (roofing, legal, real estate, healthcare, home services) that drive lead generation, customer acquisition, and business growth
Company info
- 321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage.
- We thrive on collaboration, agility, and heart - and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work.
- We believe great work starts with great people, and we're looking for one more to join the team.
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