The Hartford

The Hartford

Director, Organic Discovery

Hartford, CT · Director

Sponsorship not specified$133k-$200kDetected 8 days ago
Data VisualizationA/B TestingContent MarketingGoogle AnalyticsResearchLeadershipCommunicationAdaptability

About the role

  • Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too.
  • Join our team as we help shape the future.
  • The Director will guide investment priorities, establish governance and optimization practices, and provide executive-level perspective on emerging opportunities and market shifts.

Responsibilities

  • Partner with marketing, business, and digital leaders to set enterprise organic discovery strategy, roadmaps, and priorities aligned to business goals.
  • Lead a team responsible for organic search, AI-driven discovery, and organic social visibility initiatives across the enterprise.
  • Establish optimization frameworks, governance practices, and performance routines that support continuous improvement and measurable outcomes.
  • Partner across Enterprise Content Strategy, Web Management & Experience, Digital Experimentation, and Digital Analytics to align content, site experience, testing, and measurement with discovery priorities.
  • Self-motivated and highly adaptable; able to turn ambiguity into alignment, prioritize competing demands, and drive results in a fast-changing environment.

Requirements

  • Strong working knowledge of AI-enabled search and discovery, with experience in multiple AI platforms such as ChatGPT, Claude, Gemini, Perplexity, and other models.
  • Deep expertise in organic search, content discoverability, digital audience behavior, AI-driven discovery experiences, evolving search ecosystems, and performance optimization.
  • Experience establishing performance frameworks, governance models, operating routines, and cross-functional partnerships across content strategy, analytics, experimentation, website management, and digital marketing.
  • Experience with analytics and performance tools such as Google Analytics, Tableau, Profound, or similar platforms.
  • Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.
  • Minimum eight years of experience leading search, content discovery, social media, digital marketing, or related digital experience programs, including enterprise-level strategy development tied to measurable business outcomes.
  • Demonstrated ability to lead teams and cross-functional initiatives through ambiguity and organizational complexity, including at least two years of successful people leadership experience.
  • Proven ability to influence senior leaders, build business cases, and translate research, analytics, competitive intelligence, and market trends into strategic recommendations and investment priorities.
  • Strong communication skills with the ability to translate complex technical and platform concepts into clear business implications for leadership audiences, including experience using data to shape executive-level narratives.
  • Self-motivated and highly adaptable
  • able to turn ambiguity into alignment, prioritize competing demands, and drive results in a fast-changing environment.
  • Able and willing to travel up to 10%
  • travel expectations may be lower for candidates based in Hartford, CT.

Nice to have

  • Prior insurance or financial services industry experience is a plus.
  • Bachelor's degree or equivalent work experience
  • MBA or advanced degree preferred.

Compensation

  • The listed annualized base pay range is primarily based on analysis of similar positions in the external market.
  • Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.
  • The base pay is just one component of The Hartford's total compensation package for employees.
  • Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.
  • The annualized base pay range for this role is:
  • $133,200 - $199,800

Benefits

  • About Us | Our Culture | What It's Like to Work Here | Perks & Benefits

Equal opportunity

  • Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
  • Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
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This listing is sourced directly from The Hartford's careers page and normalized into a canonical job model.