DAZN
Head of Lifecycle Marketing
US - New York
Sponsorship not specified$150k-$180kDetected 2 days ago
CRM
About the role
- As Head of Lifecycle Marketing/Head of CRM, you will lead the global retention and CRM strategy for some of DAZN's most important partnerships.
- You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value.
Responsibilities
- You'll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation.
Compensation
- $150,000 - $180,000.
Company info
- Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement.
- With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting.
This listing is sourced directly from DAZN's careers page and normalized into a canonical job model.