Justworks

Justworks

Senior Field Marketing Manager, Northeast

New York, New York · Senior

Sponsorship not specifiedDetected 14 days ago
SalesOutbound SalesLogisticsOrganizational Skills

About the role

  • You will act as the dedicated local CMO, responsible for driving the end-to-end revenue pipeline within this highly strategic market.

Responsibilities

  • I. Drive Local Outcomes
  • Budget Ownership & ROI: Manage and own the localized marketing budget for your specific territory. You are responsible for strategically allocating funds across high-impact activities to maximize ROI against regional pipeline and revenue targets.
  • Regional Activations: Design and execute high-value, relationship-driven activations, including targeted Sales Activations (Executive Dinners, Workshops) and bespoke events.You will also manage conference and tradeshow execution within region.
  • Demand Generation Programs: Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts.
  • This includes leading localized campaign activation (e.g., coordinated outbound sequences, gifting programs, developing local webinars for active deals).
  • Strategic Partner GTM Execution: Support and execute programs focused on partner referral activation and pipeline growth.
  • This includes running co-hosted events, leading joint pipeline reviews with partners, and ensuring seamless lead flow for partner-sourced opportunities.
  • Community & Retention Programs: Drive local community engagement and customer advocacy programs (e.g., local user groups, customer roundtables) focused on generating measurable revenue outcomes such as customer referrals, testimonials, and retention influence.
  • Territory Planning: Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization.
  • Account Activation: Design and execute multi-channel plays (e.g., regional ABM, partner co-outreach) targeting high-value accounts.

Requirements

  • Owner Mindset (Local CMO): You possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals.
  • Minimum 7+ years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes.
  • You possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals.

Benefits

  • At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
  • If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.

Company info

  • At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
  • We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
  • We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
  • Our Values
  • We work hard and care about our most prized asset - our people.
  • We're helping businesses get off the ground by enabling them to focus on running their business.
  • We solve HR issues.
  • We're data-driven and never stop iterating.
  • We're united by shared goals and shared motivations at Justworks.
  • These are best summed up in our company values, which are reflected in our product and in our team.
  • If this sounds like you, you'll fit right in.
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This listing is sourced directly from Justworks's careers page and normalized into a canonical job model.