GEICO
Associate, Customer Lifecycle Strategist
New York City, NY, USA
No sponsorship$91k-$141kDetected 8 hours ago
Data AnalysisA/B TestingProject ManagementCRMCommunicationCollaborationProblem SolvingMentoring
About the role
- At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
- Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most.
- We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose.
Responsibilities
- Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention.
- Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights.
- Partner with marketing operations and engineering teams to launch automated and triggered communications.
- Support testing initiatives (A/B testing, segmentation, and timing strategies)
- Collaborate cross-functionally with Product, Analytics, Creative, and Operations teams.
- Help maintain lifecycle calendars, priorities, and campaign documentation.
Requirements
- 3-5 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy.
- Experience managing projects across multiple stakeholders.
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.
Nice to have
- Experience with Email, SMS or direct mail marketing programs
- Familiarity with customer segmentation or personalization strategies
- Exposure to experimentation frameworks or holdout testing
- Experience working with analytics or customer data platforms (CDP)
- Experience supporting retention, subscription, or loyalty programs
- Experience in the Insurance space
- Experience in using HighTouch
- The GEICO Pledge:
Compensation
- $91,225.00 - $141,450.00 The above annual salary range is a general guideline.
- Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.
- Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor- made for you and your family's overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
Company info
- At GEICO, we help our customers through life's twists and turns.
- Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs.
- We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success.
- From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.
- Protecting customers through life's twists and turns with innovation and integrity.
- Great Careers: We offer a career where you can learn, grow, and thrive through
- Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset.
- Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives.
- Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.
- As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.
- Great Rewards: We offer compensation and benefits built to enhance your physical well - being, mental and emotional health and financial future.
Equal opportunity
- GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.
Visa & Work Authorization
- At this time, GEICO will not sponsor a new applicant for employment authorization for this position
This listing is sourced directly from GEICO's careers page and normalized into a canonical job model.