Baylandhealth
Creative Strategist - Paid Media
Bellevue, WA
Sponsorship not specified$100k-$115kDetected 11 hours ago
Meta AdsContent MarketingInfluencer MarketingNegotiationCommunicationCollaboration
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26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
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About the role
- This role connects the dots between paid media objectives and creator-driven storytelling, ensuring that the content fueling our ad campaigns is rooted in genuine voices, culturally relevant, and optimized to convert.
- The ideal candidate understands both the art of creator collaboration and the science of paid social performance and can move fluidly between briefing a macro-influencer and analyzing creative fatigue in Meta Ads Manager.
- Define the content approach for paid channels (Meta, TikTok, Amazon, YouTube, Google, etc) ensuring creative is tailored to platform behavior, audience segment, and funnel stage from awareness through retargeting.
Responsibilities
- Own the paid social content strategy across relevant channels.
- Develop creative briefs that drive results.
- Translate campaign objectives and audience insights into clear, compelling briefs for creators, agencies, and internal teams, ensuring deliverables are on-brand, platform-native, and built to perform in a paid environment.
- Collaborate cross-functionally with brand, eCommerce, and retail teams. Ensure influencer and creator content supports broader marketing priorities - including product launches, seasonal promotions, and retail sell-in moments.
Requirements
- Given the content velocity required by paid social, proactively manage a content library and creator roster that keeps ad accounts stocked with diverse, high-performing assets.
- Strong understanding of paid social platforms (Meta, TikTok, YouTube) and how content requirements differ across each
- Working knowledge of Meta Ads Manager and comfort interpreting creative performance data
- Excellent written communication skills with an ability to write clear, motivating creative briefs
Compensation
- $100,000 - $115,000 per year plus bonus incentives.
- The level, job-related knowledge, skills, and experience will determine the compensation offered.
Benefits
- medical, dental, vision insurance
- Paid time off, paid sick leave, and holidays
- Pay: $100,000 - $115,000 per year plus bonus incentives.
- Bayland Health is an
- Bayland Health is a fast-growing wellness company with a portfolio of three nutrition brands-led by our flagship, Micro Ingredients.
- From superfoods to vitamins, we offer pure, high-quality ingredients trusted by over ten million health-conscious consumers.
Company info
- As a Top 10 seller on Amazon and TikTok in the U.S., we're driven by innovation, transparency, and a commitment to making wellness simple and accessible.
- We're looking for passionate, growth-minded individuals who are excited about the wellness industry and eager to help us take our brands to the next level.
Equal opportunity
- equal opportunity employer committed to building a diverse and inclusive workplace.
Visa & Work Authorization
- n, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under appli
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This listing is sourced directly from Baylandhealth's careers page and normalized into a canonical job model.