AvidXchange, Inc.
Manager of Digital Marketing
Charlotte, North Carolina, United States · Full-time
Sponsorship not specifiedDetected 12 days ago
SEOSEMCRMPerformance MarketingLeadershipCommunicationCollaborationAccounts Payable
About the role
- This role oversees two direct reports and is accountable for the strategy, execution, and performance of our digital marketing programs, including paid media, paid search, web, SEO, and analytics.
Responsibilities
- Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.
- Partner cross-functionally with Demand Generation, Content, Creative, Product Marketing, and Revenue to ensure a cohesive, high-performing digital presence across all channels.
- Maintain accountability for pipeline contribution and other key metrics from paid channels.
- Lead SEO strategy (technical, on-page, and content-driven) in close collaboration with Content Marketing.
- Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.
- At AvidXchange, we are building more than a tech company - we are building an experience.
Requirements
- Minimum 7 years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.
- Proven experience in digital marketing leadership with eExpert understanding of digital marketing channels, including SEO, paid search, paid social, programmatic display, and content syndication.
- Experience in a rapidly scaling business, managing multiple campaigns/tests to identify the most effective growth channels.
- Experience leading cross-functional teams to launch high-impact initiatives.
- Familiarity with Salesforce.com or other CRM tools, and marketing automation platforms.
- A go-getter with an entrepreneurial mindset - that means you are not afraid of taking risks, winning big or facing the unknown.
Nice to have
- Prior experience in financial services or a FinTech environment is a plus.
Compensation
- 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Benefits
- AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup.
- We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits.
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Parental Leave: 8 weeks 100% paid by AvidXchange**
- Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
Company info
- Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.
- We are seeking a results-driven Manager of Digital Marketing to lead our digital marketing function within a growing B2B SaaS marketing organization.
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