Darkroom

Darkroom

Associate Director, Paid Social

New York · Director

Sponsorship not specifiedDetected 55 days ago
OKRsMeta AdsGrowth MarketingForecastingPerformance ManagementLeadershipCommunicationMentoringPublic Speaking

About the role

  • We are hiring for our Paid Media team, looking for an Associate Director, Paid Social - a senior performance leader who combines deep platform expertise with strategic vision, team leadership, and executive-level client management.
  • You think in systems, not campaigns - and you hold yourself accountable to the business outcomes that matter.
  • You'll report to the Managing Director of the department and serve as a senior leader within the Paid Media practice, owning the strategy, performance, and growth of a portfolio of key accounts.

Responsibilities

  • Own and drive the overarching paid social strategy across a portfolio of high-growth U.S. brands, ensuring alignment between media investment, creative output, and business objectives.
  • Partner with the Managing Director to define team OKRs, capacity planning, and service delivery standards across the Paid Social practice.
  • Drive best-in-class performance across Meta, TikTok, Pinterest, Axon, and CTV, with deep mastery of direct response principles and short-form video creative strategy.
  • Develop scalable creative testing systems that connect production investment directly to performance outcomes.
  • Manage, coach, and develop a team of Paid Social Managers and Specialists, setting clear performance expectations and fostering a culture of accountability and craft.

Requirements

  • 10+ years of paid media advertising experience, with at least 7+ years specializing in Paid Social and Meta in particular.
  • 7+ years managing paid social advertising for high-growth consumer brands with aggregate monthly spends of $1M+ across a portfolio.
  • Mastery of e-commerce performance metrics (CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, Hold Rate) and the ability to translate these into clear client-facing narratives.
  • Expertise in full-funnel creative strategy - from concept briefing to performance analysis - with a sharp eye for what converts.
  • Comfort engaging with e-commerce P&Ls and financial performance metrics at the business level.

Compensation

  • The base salary range for this role is $120,000 per year.
  • This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law.
  • Actual compensation within this range will be determined based on experience, skills, and qualifications.
  • This role is also eligible for performance-based compensation.
  • Lead the development of annual and quarterly paid media plans, including budget allocation, channel mix, audience strategy, and creative roadmaps.

Benefits

  • Company-sponsored medical, dental, and vision coverage.
  • Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
  • Flexible parental leave to support new parents during this important transition.
  • A summary of benefits is listed above.

Company info

  • Many roles are fully remote.
  • Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time.
  • Hub locations include the Brazil and Spain.
  • Rebooting is part of the work.

Equal opportunity

  • Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
  • Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
  • We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Visa & Work Authorization

  • oyment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status
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