Agencywithin
Search Engine Marketing Account Manager
Long Island City, New York
Sponsorship not specified$64k-$147kDetected 50 days ago
SEOSEMGoogle AdsBrand StrategyGoogle AnalyticsExcelMentoring
About the role
- You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts.
- This is an exciting opportunity in a rapidly expanding company.
- Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels.
Responsibilities
- WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team.
- Implement bid optimization efforts to drive performance against client KPIs.
- Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
- Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
Requirements
- Bachelor's degree or equivalent work experience
- Proven experience in search and/or integrated digital marketing with 3+ years of experience
- Ability to work with a high level of efficiency and accuracy under tight deadlines
- Experience training/managing/mentoring junior digital marketers
Nice to have
- E-commerce & retail advertiser experience a plus
- Experience working closely with cross-channel integrated media teams
- Understanding of statistical measurement
- Familiarity with MTA/MMM attribution methodology
- Cognitive Aptitude and Typing Test
- Logic assessment on Excel
- 401(K) plan with matching
- Dog friendly office
Skills
- keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
- Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México
- AI-Assisted Screening Notice
- It is not used to make hiring decisions.
Compensation
- Experience managing $1M+ annual budgets
Company info
- We are looking for a quantitative mind with a passion for digital marketing.
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