FINNY
Growth Marketing Manager
New York City
Sponsorship not specifiedDetected 1 day ago
HTMLCSSFull-Stack DevelopmentA/B TestingSEOSEMHubSpotGoogle AnalyticsCRMGrowth MarketingCustomer SuccessCadenceWordPressWebflow
About the role
- This is a ground-floor, individual-contributor seat with real budget and real autonomy-you'll be the full-stack digital marketer for the company, with no team or vendors to lean on and no legacy systems to inherit.
- Success looks like clean, trusted attribution from click to paid client
- a steady cadence of SEO/GEO and CRO wins
Responsibilities
- Own SEO and GEO strategy end-to-end - content production, technical audits, content structure, schema, backlinks, and rank tracking for both traditional search and AI/generative search.
- Manage paid acquisition across Google and LinkedIn, testing new channels as warranted, with full ownership of budget and ROI/ROAS.
- Build and continuously optimize landing pages and run a steady CRO test roadmap (A/B testing, funnel diagnosis) to lift demo/trial conversion.
- Improve attribution and lead tracking to ensure clean, accurate measurement from visitor to paying client.
- Partner cross-functionally with Design, Sales, and the Growth Strategy (CSM) team on messaging and content, and with ProdOps on measurement and automation.
- Develop and execute a 6-month content production roadmap to drive SEO/GEO growth.
- FINNY is hiring a Growth Marketing Manager to build and own our SEO, GEO (generative engine optimization), and paid acquisition function from the ground up.
Requirements
- 5-7 years of total professional experience, including 3+ years of hands-on, in-seat digital marketing experience (SEO/SEM, paid media, or performance/growth marketing).
Nice to have
- B2B SaaS marketing background
- fintech, wealth management, or another regulated/considered-purchase vertical is a strong plus.
- Comfortable working solo as the full-stack digital marketer in a small team, without a large team or big budget to lean on.
Compensation
- FINNY offers a competitive compensation package including:
- Competitive salary and equity
Benefits
- Competitive salary and equity
- Medical, dental, and vision insurance
- Flexible paid time off
Company info
- FINNY shows up in the market and how efficiently we turn visibility into pipeline.
- Marketing works closely with Sales, Design, Product/ProdOps, and the Growth Strategy (CSM) team to translate positioning into content, campaigns, and conversion-and to make sure what we learn from the funnel feeds back into strategy.
Equal opportunity
- FINNY is an equal opportunity employer.
- We are committed to diversity and inclusion in our company.
- We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This listing is sourced directly from FINNY's careers page and normalized into a canonical job model.