Drata

Senior Marketing Operations Specialist

Hybrid - San Francisco · Senior

Sponsorship not specified$111k-$137kDetected 14 days ago

RESTLLMsComplianceMarketing AnalyticsHubSpotSalesforceAuditingCommunicationCollaboration

About the role

Enforce QA processes for email deliverability, list accuracy, and personalization data
Ensure workflows comply with GDPR/CCPA and internal data governance standards

Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.
Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently
Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.
Document what's automated, what remains human-in-the-loop, and why - keeping the team's automation framework current as new tools come online
Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting
Support UTM standardization and analytics QA to keep attribution reporting audit-ready
Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness
Partner with Platform Ops on tool integrations and funnel-wide personalization efforts
Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows
Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration

Working knowledge of GDPR/CCPA and email deliverability best practices
Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes

4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS
Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context
Experience with lead routing tools (LeanData, Qualified, or similar)

A variety of factors are considered when determining someone's leveling and compensation-including a candidate's professional background and experience.
This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs).
$110,500 - $136,500.

We provide stock equity to ensure that as the company grows, you share directly in that success.
Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together-because your contributions don't just support our progress; they help drive our collective success.
We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment.
Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.
Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists.
LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news.
A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.

This listing is sourced directly from Drata's careers page and normalized into a canonical job model.