Higgsfieldai

Higgsfieldai

Head of B2B Marketing

San Francisco Bay Area, California

Sponsorship not specified$220k-$300kDetected 21 days ago
LLMsProduct ManagementProduct StrategyGrowth MarketingSalesCustomer SuccessLeadershipCommunicationPublic Speaking

About the role

  • This is a highly cross-functional leadership role at the intersection of Marketing, Sales, Product, Growth, and Customer Success.
  • We're looking for a builder who combines exceptional strategic thinking with a hands-on execution mindset.
  • The ideal candidate has helped scale B2B marketing at a high-growth AI or SaaS company and is excited to define the playbook for the next phase of Higgsfield's growth.

Responsibilities

  • Own the B2B marketing strategy across enterprise, mid-market, and strategic accounts.
  • Develop integrated marketing programs that generate awareness, a qualified pipeline, and revenue.
  • Build scalable demand generation initiatives across digital, events, partnerships, content, and lifecycle marketing.
  • Optimize the full buyer journey-from first touch through customer expansion.
  • Develop compelling messaging, positioning, and narratives for enterprise buyers.
  • Create industry-specific marketing strategies for key verticals and customer segments.
  • Partner with Product Marketing to launch new features, products, and enterprise capabilities.
  • Build customer stories, case studies, executive content, and thought leadership.
  • Partner closely with Sales to improve lead quality, conversion, and pipeline velocity.
  • Build account-based marketing (ABM) programs targeting strategic enterprise accounts.

Requirements

  • 8-12+ years of experience in B2B marketing, demand generation, product marketing, growth marketing, or GTM leadership.
  • Familiarity with PLG motions and self-serve to enterprise conversion strategies.
  • Proven success driving measurable pipeline and revenue growth.
  • Strong experience with enterprise demand generation, ABM, lifecycle marketing, and integrated campaigns.
  • Experience marketing AI, generative AI, creative technology, MarTech, or developer platforms.

Compensation

  • The anticipated salary range for this role is $220,000 - $300,000 depending on experience, skills, and location.
  • In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.
  • We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.

Equal opportunity

  • Higgsfield AI is an equal opportunity employer.
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This listing is sourced directly from Higgsfieldai's careers page and normalized into a canonical job model.