FSAStore.com
Director of Performance Marketing
United States · Director
Sponsorship not specified$150k-$180kDetected 34 days ago
SEOSEMContent MarketingGoogle AnalyticsPerformance MarketingInfluencer MarketingForecastingBudgetingLeadershipCommunicationMentoringOrganizational Skills
About the role
- You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.
- Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
- Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
Responsibilities
- Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
- Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
- Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
- Partner closely with product to manage plan and execution of technical updates
- Own channel-level forecasting, budget planning, and performance reporting
- Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels
- Professional development including certification support & leadership coaching
Requirements
- Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
- Proven track record managing significant media budgets ($15M+) in a B2C environment
- Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Working knowledge of SEO/AEO best practices and experience managing agency relationships
Nice to have
- Must be able to work EST hours
Compensation
- $150,000 - 180,000
- Discretionary Annual Bonus Eligibility: Up to 20%
- Professional development including certification support & leadership coaching
- 100% remote within the United States
- Must be able to work EST hours
- Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
- Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.
- Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
Benefits
- Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team.
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Mental Health resources
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