ShipBob, Inc.
Product Marketing Manager
Remote - United States
Sponsorship not specifiedDetected 6 days ago
SalesforceSalesLogisticsResearch
About the role
- You are the bridge between Product and Revenue.
- This role reports to the Senior Director, Brand and Product Marketing.
Responsibilities
- New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
- Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
- Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
- Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
- Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
- A track record of building sales enablement that changes seller behavior and supports new business.
Nice to have
- Additional duties and responsibilities as necessary.
- 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.
- Experience owning product launch go-to-market, from positioning through results.
- Strong messaging and positioning skills, with the ability to turn features into value and proof points.
- Market research skills, with the ability to synthesize research into insight and counter-positioning.
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Company info
- We are results-driven and clear about what that means: our goals are specific, accountability is shared, and every team member can see how their work connects to our mission.
- When we hit milestones, we celebrate them together.
- When we fall short, we learn and move forward.
- Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
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