Appian Corporation

Appian Corporation

Senior Director, Customer Advocacy

McLean, Virginia · Director

Sponsorship not specified$175k-$350kDetected 23 days ago
CRMSalesRecruitingCustomer SuccessLeadershipCommunicationCollaborationProblem SolvingMentoringPublic Speaking

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odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 5 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

2 transfer filings in the last year, covering 2 workers. Median labor-condition decision: 32 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • We set high standards and live up to them, ensuring that everything we do is done with care and quality.
  • We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results.
  • The Senior Director will work across the organization to identify powerful customer stories, secure participation and external-use permissions, and activate those narratives across channels.

Responsibilities

  • Manage and grow a strong pipeline of customer champions who are willing to participate in advocacy opportunities.
  • Build compelling customer narratives that can be activated through written and video case studies, speaking engagements, media opportunities, social media, campaigns, and other channels.
  • Develop and oversee the customer reference pipeline by partnering consistently with internal teams, executive ambassadors, and customer-facing stakeholders.
  • Maintain a deep understanding of customer use cases and partner closely with customer value creation teams to identify measurable outcomes and proof points.
  • Partner with Sales and Marketing teams to enable customer champions and incorporate customer evidence into campaigns, presentations, sales plays, and executive communications.
  • Lead the development of written case studies, customer videos, media pitches, executive narratives, and other customer-facing assets.
  • Recruit customer speakers and develop engaging presentations for marquee company, industry, and partner events.
  • Manage Appian's presence across peer-review platforms and develop strategies to maintain and improve the company's leadership position.
  • Identify and implement best-in-class tools, systems, and processes to support customer advocacy operations globally.
  • Manage, coach, and develop a team of two while building strong working relationships across the organization.

Requirements

  • 12+ years of experience in B2B Marketing, Sales, Customer Success, or a related function, including at least five years in customer marketing, customer advocacy, or customer reference programs.
  • Strong track record of cultivating executive-level customer relationships and securing participation in external advocacy opportunities.
  • Experience capturing customer stories across multiple formats, including written case studies, videos, events, media opportunities, social content, and sales assets.
  • Proven ability to work cross-functionally and influence stakeholders without direct authority.
  • Bachelor's degree or equivalent practical experience.
  • 5+ years of people-management experience, with a demonstrated ability to coach teams and collaborate with senior executives and stakeholders.
  • Proven success developing and scaling customer advocacy, customer reference, or customer storytelling programs.
  • Exceptional communication, writing, presentation, and storytelling skills.
  • Strong organizational and operational skills, with the ability to manage multiple priorities and meet tight deadlines across global teams.
  • Demonstrated ability to work with urgency and deliver results in a fast-moving, rapidly growing organization.
  • Strong project-management, time-management, and prioritization skills.
  • Ability to respond effectively to shifting priorities and manage projects that may move in different directions from week to week.
  • Process-oriented mindset with strong analytical, strategic-thinking, and problem-solving skills.

Nice to have

  • Master's degree.
  • Experience leading a global customer advocacy or customer reference program within an enterprise B2B technology or SaaS organization.
  • Experience managing peer-review platforms and customer-review strategies.
  • Experience partnering with Sales, Customer Success, Communications, Analyst Relations, Investor Relations, Product Marketing, Field Marketing, and executive leadership.
  • Familiarity with customer advocacy platforms, reference-management tools, CRM systems, and reporting technologies.
  • Experience connecting customer advocacy efforts to pipeline influence, sales enablement, customer retention, and broader business outcomes.
  • Tools and Resources
  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training.

Compensation

  • $175,000 - $350,000 USD

Benefits

  • Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future.
  • Benefits vary by country-please ask your Talent Acquisition contact for details specific to the location you are applying to.

Company info

  • Here at Appian, our values of Intensity and Excellence define who we are.
  • When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
  • This highly visible role is ideal for an experienced leader, relationship builder, and world-class storyteller who is deeply passionate about customers and skilled at transforming their successes into compelling narratives.
  • Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best.
  • Number and quality of customers participating in advocacy activities.

Equal opportunity

  • equal opportunity employer t
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This listing is sourced directly from Appian Corporation's careers page and normalized into a canonical job model.