Perplexity AI
Creator & Influencer Marketing Lead
Los Angeles · Senior
Sponsorship not specifiedDetected 107 days ago
Performance MarketingInfluencer MarketingNegotiation
Stay score
odds of building a lasting career here
38Risky
Cap-exempt (no lottery)0
Sponsors this role85
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
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Files H-1B transfers
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About the role
- Perplexity is looking for a Creator & Influencer Marketing Lead to build, own, and scale our entire creator and influencer marketing function. In this multifaceted, senior role you will define the strategy in line with our company priorities, then own the execution of massive campaigns spanning 100+ creators and multi-million-dollar budgets. You will be a
- storyteller with genuine taste who differentiates Perplexity's products through thoughtful, sophisticated content, paired with a performance marketing mindset that ties creator work directly to our most important business outcomes. This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify
Responsibilities
- Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
- Own execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgets
- Own creator contracting and negotiation for one-off campaigns and long term partnerships
- Bring a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressions
- Review creator "builds" made with Perplexity Computer to ensure they are sophisticated, original, and effectively showcase the product's impressive capabilities
- Build a creative engine that extends your capacity through contractors, agencies, and usage of Perplexity Computer
- Perplexity is looking for a Creator & Influencer Marketing Lead to build, own, and scale our entire creator and influencer marketing function.
- In this multifaceted, senior role you will define the strategy in line with our company priorities, then own the execution of massive campaigns spanning 100+ creators and multi-million-dollar budgets.
- This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify Perplexity's product launch velocity.
Requirements
- Experience working with consumer technology products
- Minimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground up
- Operated successfully in high-flux, high-growth environments where priorities shift quickly with the industry
- Well-rounded operator who combines strategic sense, storytelling taste, and high execution velocity
- Autonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for one
- Track record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what is
- Strong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and original
- Skilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthy
- An existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTube
- Hands-on experience building tools / solutions with AI
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This listing is sourced directly from Perplexity AI's careers page and normalized into a canonical job model.